Criteo (NASDAQ: CRTO), the global commerce intelligence platform, today announced the expansion of its Performance Connected TV (CTV) capabilities beyond the U.S. to additional markets. The rollout will begin in Brazil and Mexico by the end of 2026, followed by Canada, the UK, France, Germany, Italy, Spain, Australia, and select additional markets in 2027. As advertisers seek to tie CTV investment to business outcomes, this expansion harnesses Criteo’s commerce audiences, flexible activation, and connected measurement to make CTV a more powerful performance channel.
Criteo forms real-time, deterministic commerce signals from more than $1 trillion in annual transactions, 740 million daily active users (DAUs) and more than 5 billion stock keeping units (SKUs). Its proprietary household graph then links these real shopping behaviours and purchase intent signals to personal connected TVs. Building on 20 years of performance optimisation expertise, Criteo’s bidding engine uses this intelligence to optimise bids, helping advertisers reach high-intent shoppers on the largest screen in the home and activate CTV as a performance channel.
Criteo’s clients are already seeing strong results from their Performance CTV campaigns. A global travel platform generated a 61x return on ad spend while delivering a 9% lower cost per acquisition compared to their Display campaign serving to the same audience.
“As advertisers increasingly look to connect the impact of television with their broader digital advertising strategies, CTV represents a significant growth opportunity for Criteo,” said Michael Komasinski, chief executive officer of Criteo. “The early momentum we’re seeing in the U.S. is fuelling our global expansion as we bring our Performance CTV offering to a broader advertiser base and look to capture a greater share of this growing market.”
Criteo’s global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond. Criteo provides closed-loop measurement capabilities to help advertisers connect CTV ad exposure to corresponding shopper visits, conversions and sales as consumers move across channels and devices.
CTV activation is available through demand platform Commerce Growth. To learn more about Criteo’s Performance CTV offerings, visit URL.
