Haier, the world’s number one brand in major home appliances for over 16 years, fully embodies its new Naturally Connected vision in the new appliances it has just unveiled and others that will launch in the UK in the coming months and in 2026. This concept integrates technology into household appliances with a new, human-centric approach that resonates with people’s daily needs. In this Smart Home ecosystem, each and every solution is conceived to simplify life, anticipate needs and offer a fully personalised experience.
HORIZON COLLECTION – HAIER’S FORWARD THINKING APPROACH TO COOLING
Haier’s refrigeration solutions embrace a forward-thinking approach to food preservation that goes beyond market standards, combining cutting-edge technology, extra-large capacity, state-of-the-art energy efficiency, and aesthetic products with a sophisticated and functional design for seamless integration into any kitchen. At IFA, the brand introduced the Horizon Collection refrigerators. They were designed to meet the growing demand for convenience, wellbeing, and sustainability, featuring systems for water and ice dispensing.
For example, Hydro Hub on the Cube 90 platform provides direct access to fresh water at all times, thanks to its water dispenser and water jug. Preservation-wise, Haier introduces Nutri Bank technology, which preserves food at sub-zero temperatures without freezing it. Thanks to this storage method, the natural deterioration process of food is greatly slowed down, freshness is preserved, and waste is significantly reduced.
REFRIGERATION SOLUTIONS – MORE THAN A-CLASS
Haier ensures top-tier energy efficiency levels across its “More than A Class” Range, that reach up to A-30%, while retaining the brand’s signature solutions: outstanding performance, personalisation, and detail-oriented excellence. These large-sized appliances, with an internal capacity exceeding 700 litres, offer well-organised spaces, designed to adapt to any need. Inside the cavity, each zone is designed to preserve the ideal climate for every type of food thanks to Haier Fresher Techs. Humidity and temperature are evenly distributed to keep flavours consistent and maintain the high nutritional properties of the food. The control panel is particularly intuitive thanks to the Big Touch Screen that’s integrated into the door. Furthermore, thanks to the connection with the hOn ecosystem, the user’s experience is simple and tailored with suggestions, consumption reports and customised settings.
Haier maintains the same level of innovation in its built-in ID Titanium Series 6 models, which achieve top-tier energy efficiency, up to Class A. With a generous capacity of up to 400 litres and flexible dimensions, the range adapts to every user’s need without compromising on style and elegance. This is further enhanced by Daylight, the backlit column inside the refrigerator’s compartment that lights up gradually – a smart and functional detail. Naturally, the innovative preservation technologies, the very best in their category, are the key features of the range.
IN-VISTA KITCHEN RANGE
Finally, Haier expands the concept of kitchen Integration with solutions that stand out for their elegant design and perfect fitting. The In-Vista built-in line is designed to integrate into any environment with extreme precision, thanks to a gap of only 2 mm and a depth of 60 cm, aligning with the furnishings without sacrificing internal capacity. The result is a perfect balance between advanced preservation technologies and aesthetic harmony, without compromising on performance and design.
NEXT GENERATION IN WASHING AND DRYING
Haier chose the IFA trade show to unveil Next Generation, the first in a new product range that reshapes the concept of washing and drying, elevating personalisation and Artificial Intelligence to unprecedented levels. Representing this evolution is the AI Wash Sense system, equipped with 9 sensors that automatically optimise wash settings to deliver consistently flawless results. The appliance also features AI Vision, an integrated camera that helps users smoothly manage every stage of the cycle. Also incredibly useful is the AI Washing Memory system, a true personal assistant that learns from users’ habits, storing up to 30 favourite washing cycles, and recommends the ideal program with a simple tap.
Moreover, Ultramix prevents detergent from dissolving in water and being wasted in the drum. This system transforms and vaporises the detergent directly onto fabrics, ensuring deep penetration, gentle care for even the most delicate garments, reduced wash time, and lower energy consumption. The latest-generation Direct Motion Motor, combined with durable material such as tempered glass and laser welding, ensures uncompromising reliability and optimal performance for over 25 years.
Drying has also been completely reimagined in the Next Generation range combining the power of the Ultra Reverse Drum 1:1 with the Ultra Sense technology. The former rotates in both directions, preventing tangles and ensuring even results, while the second accurately detects the moisture levels inside fabrics delivering perfect drying without straining the fibres. The innovative Flexy Air feature adapts the drying airflow to suit every load, from bulky duvets to the most delicate clothes.
X RANGE
Haier’s X range represents the pinnacle of innovation, performance, and conscious energy consumption in the world of washing and drying. In addition to the X 11 range, which has received huge praise since its launch, Haier is now offering the X 9 range for the utmost garment care and X 7 range for hygiene and sanitation. Both of these are now available to UK customers. This diversified offer aims to deliver flawless performance, reduced consumption, and a personalized experience thanks to the highest energy efficiency rating on the market – reaching up to Class A-70% for washing.
X 11 WASHER-DRYER WITH HEAT PUMP TECHNOLOGY
The X 11 range has been a true game changer in the laundry industry thanks to its cutting-edge functions. The series now has the Washer-Dryer X 11 with Heat Pump technology, representing the ultimate fusion of all technologies developed by the brand to date. Its standout feature is its exceptional energy efficiency, rated A-10% class in combined cycles, achieved with the integration of the heat pump motor and the patented Triple Inverter technology applied to the motor, fan and compressor. These three components operate in perfect harmony to deliver superior performance, minimize noise, ensure outstanding drying result, and provide long-term reliability. In fact, the washer-dryer is tested for a lifespan of up to 25 years.
This product is powered by Ultra Technologies, a synergy of the most advanced technologies distinguishing the range. For example, the Ultra Fresh Air system is designed to keep garments fresh for up to 12 hours after the end of the wash cycle, while preventing unpleasant odours and bacterial growth. Haier X 11 stands out also for its sophisticated yet essential design: streamlined lines, premium materials, and a harmonious blend of every element. Its full-touch display is minimalistic yet intuitive, instantly evoking the sense of a product crafted to simplify every interaction.
COUTURE CARE COLLECTION
Haier is also synonymous with top-level design thanks to its exclusive solutions that transform technology into fine furnishings. The Haier Couture Care Collection showcased two lines characterised by refined design and advanced technologies, as well as latest-generation displays. The Laundry Centre is an elegant and sophisticated column that integrates washing and drying in just 1.6 meters. The washing machine guarantees maximum hygiene thanks to UV sterilisation technology, while the dryer offers maximum care for any garment and perfect results thanks to the Flexy Air system and full reverse rotation. Wardrobe is a technologically advanced closet, connected to the hOn app, with a sophisticated and functional design. The integrated technologies allow you to refresh and remove odours, sanitise garments, and protect colours, ensuring a level of care worthy of luxury items.
I-PRO SHINE BIOVITAE COLLECTION
The dishwasher range I-Pro Shine with Biovitae technology plays a key role, redefining hygiene beyond mere cleaning and ensuring both efficiency and sustainability. Its superior innovation is the exclusive, first-to-market, patented Biovitae technology. The LED lighting system, free of UV rays, provides deep sanitisation eliminating bacteria from both the dishes and the inside of the appliance with up to 99.99% surface sanitation. This technology operates at low temperatures, hence helping reduce energy consumption. Hygiene and sustainability are central to users who are increasingly aware and discerning.
Thanks to the Odour Safe Mode function, Biovitae lights can minimise odours from dishes loaded onto the machine before washing, keeping the dishwasher fresh for up to 10 hours. Biovitae can be easily activated remotely via the hOn app that not only controls the appliance but also guides users step-by-step with notifications, predictive reminders, and personalised tips that optimise time, water and energy based on the load. The dishwasher design also plays a starring role with its essential lines and premium materials that blend seamlessly into any interior.
STEAM ID 2 OVENS – A MORE PERSONALISED EXPERIENCE
Bionicook is the highlight of an integrated system within the Haier ID cooking ranges, redefining the cooking experience through Artificial Intelligence, making it more and more personalised and interactive. Among the technologies implemented, Haier has developed and designed Bionic Steam to fully harness the power of steam, and appeal to a wide range of consumer tastes and needs by providing tailored solutions for every culinary requirement.
The innovative Steam ID 2 ovens exemplify this commitment by being specifically designed to deliver a next-level cooking experience by combining high performance with intuitive navigation. Specifically, the Steam Control technology allows each dish to be cooked in a more delicate and natural way thanks to a precisely calibrated water injection that regulates the steam level within the cavity. Simply fill the dedicated water drawer and let the oven take care of the rest. This appliance also features the Refresh Steam function, engineered to revive the original texture and taste of dishes, preserving moisture and aroma while minimising food waste. Haier offers fried food in a lighter, family-friendly version. With AirFry XL technology, generous quantities of food can be cooked in a single cycle as heat and ventilation automatically adjust to ensure uniform browning and perfect crispiness, without the excessive use of oil.
The Beyond Black installation for Haier ovens introduces a new vision of the kitchen, where design is in the spotlight. Striking, sophisticated, and contemporary aesthetics seamlessly blend with the lifestyle of those who enjoy living their kitchen. The refined finishes are crafted to ensure a long-lasting lifespan thanks to special anti-scratch and anti-fingerprint treatments that protect and enhance every detail.
Meanwhile, integration with the hOn app enables remote cooking management and control, while providing access to guided recipes with video tutorials, tips, and expert advice all the way to predictive maintenance.
To discover more about Haier’s new ranges and to keep updated on new appliances, go to www.haier.co.uk
