Debenhams unveils an all-new Christmas campaign titled ‘Duh, Debenhams’. The campaign has been created and produced by Exposure, independent creative communications agency.
In a light-hearted take on the typical festive frenzy, the 30-second ‘Duh, Debenhams’ hero film showcases Debenhams.com as the ultimate destination to ease seasonal shopping stress. The joyful campaign invites viewers to browse, click, and shop from the comfort of their homes. The campaign encourages shoppers to contemplate why they endure the crowds when they can enjoy a hassle-free experience at Britain’s online department store
The campaign features an ensemble cast of British cultural icons, including actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor, and presenter/podcaster Hannah Cooper-Dommett. Merging holiday sparkle with playful sass, the cast brings a fresh perspective to festive shopping dilemmas.
Each vignette is a juxtaposition from dreary, rainy skies to ‘festive zen’, and showcases relatable shopping challenges, accompanied with a mischievous wink and a nod. The accompanying soundtrack is a reimagined rendition of the classic ‘Carol of the Bells’, offering a playful twist on the beloved melody that sings the campaign’s catchy tagline, ‘DUH.’
The ‘Duh, Debenhams’ multichannel campaign, launches on YouTube today. It will also roll out across broadcast television, Out-Of-Home (OOH), Digital Out-Of-Home (DOOH), Video On Demand (VOD), digital, social media and press. Key placements will include The Outernet, Manchester Piccadilly, and London Euston.
‘Duh, Debenhams’ spotlights the brand’s extensive fashion, beauty, and home collections set in a ‘festive zen’ environment perfect for fulfilling their gifting needs effortlessly from home and on their devices.
Dan Finley, CEO at Debenhams, says: “‘Duh, Debenhams’ flips the script on festive shopping chaos and boldly establishes us as the ultimate answer for a stress-free Christmas shopping experience. Our iconic British cast delivers ‘Duh, Debenhams’ in a classic yet humorous style.”
“As home to a community of c. 10k brands catering for every taste and generation, we’re reminding customers just how effortless shopping can be at Debenhams.com.”
Maneeze Chowdhury, CEO of Exposure, said: “Debenhams is an iconic heritage brand and has been part of British culture for over 200 years. As lead creative agency, we have delivered the overall creative concept for ‘Duh, Debenhams’, tapping into Exposure’s team of connected specialists. We are delighted to extend our strategic and creative remit with Debenhams this festive season.”
