Leading British luxury retailer FLANNELS unveils its Christmas 2025 campaign, “Christmas in the City”, a cinematic exploration of the festive season through a distinctly modern British lens.
FLANNELS returns to its roots with a renewed sense of optimism, celebrating the spirit of a true British Christmas and the traditions that make the season so distinctive. Inspired by the charm and nostalgia of the nation’s grand hotels in winter, the campaign captures the excitement of festive dressing and the magic of coming together.
Driven by its enduring mission to elevate the everyday, FLANNELS continues to harness the creativity and allure of the world’s most exceptional brands. Through its community, its campaigns and the individuals who embody its spirit, the brand champions the people, products and stories that define New Luxury today. Real, relatable and beautifully polished, Christmas in the City celebrates the moments that make the season; honest, grounded and full of modern glamour.
The campaign heroes looks from Fendi, Prada, Miu Miu, Gucci, Chloé, Bottega Veneta, Vivienne Westwood, Burberry, Acne Studios, Casablanca, Stone Island, REPRESENT and Ganni, while still-life imagery highlights include Saint Laurent, Jacquemus and Moncler.
Set within the grandeur of a Grand Hotel, the campaign captures the energy, excitement and anticipation of the festive season as it unfolds inside. Moments of movement and connection play out across marble floors, gilded lobby halls and warm hotel rooms, gifts being chosen, guests arriving, glances exchanged, unity communicated.
Fast-paced and cinematic through Jake Erland’s energetic storytelling and Danny Lomas’ unmistakable charm, Christmas in the City bottles the thrill of the holidays through a distinctly FLANNELS lens: glamorous, spirited, and unmistakably modern.
