Del Monte®, the UK’s number one canned fruit brand,* and Cathedral City, the UK’s number one cheese brand**, have paired up to bring back the iconic party food, the Cheese and Pineapple Hedgehog. The collaboration aims to encourage families to give their own modern twist to a classic as part of the King’s Coronation celebrations.
Del Monte® and Cathedral City are working with creators on TikTok, including Fatima Flatt, who will be sharing their take on the 70’s and 80’s classic centrepiece with their family and followers. To inspire the nation to create family-friendly party food options this bank holiday weekend, the influencers are using Cathedral City cheese and Del Monte® Pineapple Chunks in Juice to master the Cheese and Pineapple Hedgehog. To support the campaign, an exciting competition will be also launched across their Instagram channels, offering followers the chance to win a year’s supply of Del Monte® Pineapple Chunks in Juice and Cathedral City cheese.”
Neil Stewart, head of marketing – Cheese at Saputo Dairy UK, states: “Combining Cathedral City’s much-loved creamy cheddar with Del Monte®’s quality canned pineapple is the perfect party pairing for cheese and pineapple fans. We are very proud to be partnering with some of TikTok’s most exciting families to inspire the nation to try their hand at creating the Cheese and Pineapple Hedgehog as we celebrate a monumental moment in our history.”
Martin Tilney, senior commercial director for Del Monte® UK and Europe, said: “Our collaboration with Cathedral City is the perfect way to show the versatility of our products by creating a modern take on a classic. Working with influencers to bring to life the classic Cheese and Pineapple Hedgehog in a fun and family-friendly way, shows consumers how to include great tasting party food into their celebrations.”
