Cathedral City, the UK’s number one cheese brand, has announced the relaunch of its 200g price-marked packs (PMPs) in both its Mature and Extra Mature varieties.
Recent consumer insights revealed the significant trend that 78% of consumers are now ‘very value-led’ and 66% of consumers are actively seeking ways to extract more value from or reduce the cost of their weekly shopping trips. However, consumers still want quality products from brands they know and trust and Cathedral City is meeting this demand with the relaunch of its PMPs range.
The relaunched PMPs range provides an affordable yet premium option for cheese lovers with an RRP of £2.59, ensuring that customers do not have to compromise on quality or taste. It also underscores Cathedral City’s commitment to offering consumers enhanced value for money on quality products.
Abi Armson, Senior Brand Manager at Cathedral City, commented: “We understand the importance of affordability, especially in today’s economic climate, and are dedicated to supporting both retailers and consumers by offering products that meet their needs.
“PMPs are important for both shoppers and retailers, which is why we have decided to bring them back. This move reaffirms our commitment to providing value for money without sacrificing the premium quality that Cathedral City is known for.
“Cathedral City cheese is purchased by nearly half (43%) of UK households, reflecting its popularity and trust among consumers. With the addition of our price-marked packs, we communicate value for money effectively within the convenience channel, ensuring transparency and confidence in purchasing decisions.”
The relaunched PMPs range is available in the wholesale and convenience channel.
Pricing is at the discretion of the retailer. Non price-marked packs are always offered as an alternative to price-marked packs.
