The number of people searching for the Tesco Clubcard in the App Store has increased by a staggering 815% over the last 12 months, as cost of living challenges force consumers to find the best supermarket deals.
The analysis comes from digital marketing consultants ConsultMyApp and global app data provider APPlyzer, which have been monitoring the impressions for Tesco’s Clubcard in the App Store for the last year.
It found that consumers were searching for the ‘Clubcard’ app around 551 times in the first week of April 2022. By April 2023, it had increased to 5,047 per day.
The biggest jump in searches came in December, following the announcement from the supermarket giant that it was closing its general Pay+ and Clubcard apps in favour of its new Tesco Grocery & Clubcard app.
Tesco isn’t the only supermarket to see a surge in searches for its loyalty card apps. The popularity of the ‘Asda Rewards’ app grew 709% during the same period (April 2022 – April 2023), highlighting growing consumer appetite towards loyalty cards as the price of food continues to rise.
Mike Rhodes, CEO and founder of ConsultMyApp, said: “Loyalty cards have always been popular with consumers, with Tesco’s Clubcard arguably paving the way for the entire supermarket sector.
“This sudden increase in searches for loyalty apps demonstrates that they continue to be hugely valuable for consumers navigating cost of living difficulties. It also demonstrates how popular apps are becoming over physical cards; a trend we’re witnessing across the entire retail sector.”
