British lifestyle brand Derek Rose is proud to announce the launch of its centenary campaign, ‘100 Years. A Hundred Roses’. The campaign marks 100 years since the Rose family first established its commitment to exceptional comfort, quality and the finer details that most people never notice.
The campaign turns on the name itself. The rose has been part of the brand from the beginning, so to celebrate, Derek Rose has invited a group of contemporary artists to reimagine it; a hundred roses, each in the artist’s own hand. The series unfolds across the brand’s social channels from this month through the summer, culminating in October 2026.
Sacha Rose, CEO and the third generation of the family to lead the brand, comments: “For a hundred years, three generations of us have obsessed over the details; the fabric construction and finish, the concealed pocket for your AirPods, how it feels on your body at the end of a long day. This campaign is a celebration of exactly that. By working with artists who share the same eye for detail, we’re honouring our first century and opening the next.”
