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Home Retail News Retailer News

Did somebody say…. “Alexa, what’s for dinner”?

A new voice ordering experience is on the way — launching soon via Alexa+

by Fiona Briggs
March 19, 2026
in Retailer News
Reading Time: 2 mins read

Just Eat Takeaway.com in the UK has today announced it’s collaborating with Alexa+, Amazon’s new generative AI-powered voice assistant. Customers will be able to order from Just Eat’s 100,000 partner brands through any enabled Alexa+ device – from Saturday night take-aways to top-up mid-week grocery shops. Amazon and Just Eat will work together in 2026 to bring the service to customers.

The collaboration follows the launch and early success of voice ordering within the Just Eat app. Working with Amazon’s Alexa+ will enable even more customers to utilise voice ordering with 38% of Brits already turning to smart speakers to ask questions and inform choices.

With Alexa+, customers will be able to have natural conversations to explore new cuisines, restaurants and dishes across well-known brands and local customer favourites. They will also be able to quickly order their regular from their favourite restaurant.

Mert Öztekin, Chief Technology Officer at Just Eat, commented: “Convenience matters to our customers, and providing them the option to order via Alexa-enabled devices offers just that. Whether it’s asking Alexa to order your regular to arrive at dinner-time or finding out what’s on offer on your local high street – Alexa+ will unlock the very best of Just Eat for millions of customers.”

“The UK is home to some of the most engaged Alexa customers in the world, and we’re excited to introduce them to Alexa+—our next-generation AI assistant that’s more conversational and capable than ever before,” said Meryem Tom, Managing Director, UK and Ireland (Amazon). “We’re looking forward to bringing Just Eat to Alexa+, as we know it’ll deliver real utility to our UK customers—whether they want to explore new cuisines or simply reorder their regular takeaway with a quick conversation.”

The Alexa+ integration is the latest addition to wider global work between Just Eat and Amazon, which includes a cooperation on Amazon Prime in select European countries.

Just Eat continues to innovate across the entire customer journey from Voice-AI enabled ordering to delivery via robots with ground robotics trials live across the UK.

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