End-to-end payments platform, Ecommpay, has fully integrated the Click to Pay flow within its online payment interface. It is currently working with Mastercard to onboard a selection of existing customers into Click to Pay for a more secure and seamless payment process.
Ecommpay merchants are already benefiting from reduced fraud and higher approval rates for their Card on File payments by leveraging network tokens for both online and in-app payments. Merchants can now enjoy the same benefits for customers that use the guest checkout option, as their card details are tokenized at the checkout with Click to Pay without needing to enter card details or be redirected elsewhere to complete the purchase.
What is Click to Pay?
Click to Pay is an innovative payment solution, designed to simplify the guest checkout by eliminating the need for passwords and entering card details manually. It leverages user recognition, network tokenization and global interoperable standards to provide consumers with a seamless, more secure checkout.
Click to Pay is based on EMVCo standards. It is supported by the major card networks and provides fast and seamless payments across any device and browser.
By implementing Click to Pay, Mastercard estimates that merchants can increase approval rates by as much as 3% and reduce checkout times by up to 50%. It is embedded directly into the checkout flow, removing interruptions to the customer journey, as well as reducing fraud through secure encryption.
Intelligent recognition eliminates the need for customers to enter their card details or remember passwords, removing barriers to completing purchases and boosting conversions, while reducing customer complaints and chargebacks.
Providing a next-generation checkout experience
Fifty five percent of shoppers say checkout friction is frustrating enough for them to quit a purchase mid-process.
Head of acquiring at Ecommpay, Liudmila Zhelenkova, said: “Not only does Click to Pay allow customers to pay with just a few clicks, it addresses the inconvenience of manual card entry, offering a more efficient and secure payment experience. This streamlined process increases transaction success rates and conversion rates while maintaining the same processing costs as regular card transactions, so we expect it to become increasingly popular among merchants.
“Our priority is always to make online payments as smooth as possible to help our customers grow their businesses, which is why we’re proud to offer a dynamic and user-friendly design. This simple integration that works across networks and consumer devices offers a streamlined experience embedded directly into our merchants’ website checkout flows.”
Suren Nawalkar, senior vice president for business development, UK and Ireland at Mastercard said: “Most people still use guest checkouts when they shop online. Click to Pay is a quick and convenient solution which saves the need to remember lots of different passwords. We’re working with our partners like Ecommpay to make sure their customers have access to the very best payments innovation and technology.”
Setting up Click to Pay is straightforward. Merchants simply speak to their account manager about integrating Click to Pay into their checkout flow with immediate effect.
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