Edinburgh Gin, from independent family-owned, Ian Macleod Distillers, is expanding its footprint in the fast-growing ready-to-drink (RTD) market with the launch of its new Raspberry Collins canned cocktail. This flavour-packed, low-ABV (2%) serve is designed for today’s moderation-minded drinker and arrives just in time for summer.
Blending Edinburgh Gin’s award-winning Raspberry Liqueur with soda and a zesty twist of lemon, the new 250ml can delivers bar-quality refreshment in a convenient, on-the-go format, ideal for park picnics to train journeys and garden parties.
The launch taps directly into a booming off-trade RTD category, which continues to outperform much of the wider alcohol sector. According to Nielsen, RTDs have grown by +8% in value sales across the UK off-trade, with total shopper spend now approaching £650 million (£646.5m) for the first time.
The Raspberry Collins joins a successful brand RTD lineup that includes the classic Edinburgh Gin Gin & Tonic (7.3% % ABV) and the Edinburgh Gin Rhubarb & Ginger Gin Liqueur with ginger ale (5% ABV). Crafted to meet growing demand for premium, flavour-forward convenience, the full range taps into a growing category, with RTD’s expected to have 3% of the global alcohol market by 2028.
Gin-based RTDs have also returned to growth for the first time in two years, up +1.1% in sales value over the past 12 weeks, showing renewed interest in gin-led formats. The broader NoLo spirits segment is also expanding, with +3% value growth year-on-year, reflecting strong momentum among health-conscious shoppers and the rising popularity of lower-ABV choices.
“The Raspberry Collins launch is an exciting addition to our growing RTD range, delivering a vibrant, low-ABV option that meets consumer demand for convenient options without compromising on taste or quality.” says Ella Christie-McCord, brand manager at Edinburgh Gin. “As the only top 20 gin brand in the UK currently growing in value, we see this launch as a way to build on that momentum and strengthen our position in a category giving both loyal fans and new drinkers another way to enjoy the innovation and excellence that define Edinburgh Gin.”
Available now in Tesco nationwide, the launch is being supported with the brand’s new “Perfectly Composed” campaign featuring joyous and dynamic dance routines, highlights the unique notes of Edinburgh Gin’s range and brings the brand’s playful spirit to life.
Edinburgh Gin is now the 7th biggest gin brand in the UK and the 3rd biggest in the premium segment, overtaking Malfy[10]. Consistent brand investment and innovation have driven this growth, including the opening of a new, state-of-the-art distillery and visitor centre in the heart of Edinburgh in December 2024.
