Fireaway, the UK’s fastest-growing pizza franchise, has announced it is returning as a partner of Call of Duty for a second year running, ahead of the highly anticipated launch of Call of Duty®: Modern Warfare® 4 on Friday 23rd October.
The renewed partnership follows last year’s Call of Duty®: Black Ops 7 collaboration, which sought to challenge the way people think about taste, perception and reality. This year, Fireaway is once again bringing the world of the game to life IRL through food and flavour innovation, taking its inspiration from Modern Warfare 4’s campaign on the Korean Peninsula.
At the heart of the collaboration is the limited-edition, battle-ready Hajin K-BBQ Pizza, launching nationwide and available across all Fireaway stores and in the app from this week until 30th November 2026. It brings together Fireaway’s signature Italian base with a fusion of tender chicken, sweetcorn, buffalo mozzarella and fresh chillies, and finished with a smoky Korean BBQ drizzle, crispy onions, spring onions and a dash of seaweed. The result keeps everything that makes a Fireaway pizza authentic, adding a flavour profile that takes fans straight to the world of Modern Warfare 4.
The Hajin K-BBQ Pizza leads a full limited-edition menu, with Korean flavours running throughout the line-up:
- Bravo K-BBQ Strips: golden chicken strips tossed in a bold Korean BBQ sauce and finished with crispy onions, furikake and spring onions.
- Alpha K-BBQ Wings: crispy chicken wings coated in a sweet and smoky Korean BBQ glaze, topped with crispy onions, sesame seeds and fresh spring onions.
- Prestige Caesar Salad: crisp lettuce, grilled chicken, parmesan and crunchy croutons tossed with a gochujang BBQ dressing, crispy onions and spring onions.
- Red Dot Rosé Pasta: fusilli baked in a creamy rosé sauce with parmesan, mozzarella and rich gochujang.
- Price and Ghost meal deals, named after MW4’s Captain Price and Ghost: the Price meal deal includes one large 12” pizza, one side and a 330ml soft drink, while the Ghost meal deal includes two large 12” pizzas, one side and a 1.25L soft drink.
To reward fans, every purchase from the limited-edition menu unlocks the “Spiced Out” bundle of in-game items in Call of Duty: Modern Warfare 4. The bundle includes the “Heated” Calling Card, the “Temperamental” Emblem and the “Flamin’ Heat” Charm, a pair of hot sauce bottles to hang from your weapon, plus a Double Weapon XP Token to speed up loadout progression.
Anis Hadji, managing director at Fireaway, said: “Coming back to Call of Duty for a second year reflects the success of the partnership for both our franchisees and for our customers. Last year showed us how much fans love it when we bring the world of the game to life through food, and this year we’ve taken that even further. Modern Warfare 4 is set in Korea, so we looked to Korean flavours and brought them together with what Fireaway does best: authentic pizza, made the right way, with bold flavour innovation on top.
“Partnerships like this are a big part of how we keep growing as the UK’s fastest-growing pizza franchise. They give fans a reason to try something new, and they give our franchisees a moment to get behind right across the country.”
Fans can also look out for the Fireaway x Call of Duty tournament, streamed live on Twitch between Wednesday 28th October to Wednesday 4th November. The tournament will see influencers including Zyro and ImOw go head to head in a leaderboard-style Modern Warfare 4 competition, giving viewers the chance to win prizes such as codes for the “Spiced Out” bundle and pizza vouchers. More details will be shared on Fireaway’s social channels in the coming weeks.
