FitFlop, the global engineering brand renowned for its ergonomically optimised footwear, announces the opening of its latest store in Malaysia with retail partner Vintage Sports Pte Ltd. The store is located in the newly launched Tun Razak Exchange (TRX), a premium shopping destination in Kuala Lumpur, demonstrating FitFlop’s commitment to providing an elevated shopping experience to its customers.
The new store reflects FitFlop’s all-new retail design concept and is an integral part of the company’s mission to inspire and educate consumers on the profound benefits of its footwear.
At 65sqm, the new store showcases FitFlop’s signature technology wall highlighting the brand’s four key FitFlop technologies – iQushionTM, AnatomicushTM, MicrowobbleboardTM & NeodynamicTM. Moving screen visually demonstrates the unique features and benefits of each technology, offering an immersive and informative customer experience. The store’s design will welcome consumers with its bright, light, optimistic interior, featuring a standout signature red ceiling.
David Schüttenkopf, chief commercial officer at FitFlop, comments: ‘The opening of our latest FitFlop retail store in one of Kuala Lumpur’s pinnacle malls is yet another exciting step on the journey of accelerating our fleet of +145 locations across the world.
Giving consumers the opportunity to experience the game changing comfort of our footwear is a key focus for the business moving forward. It also provides an environment to inspire and educate future wearers on the biomechanics and ergonomic design that goes into everything we make.’
Gary Gan, CEO at Vintage Sports Pte Ltd, comments: ‘In an exciting development for footwear enthusiasts in Kuala Lumpur, we are thrilled to announce the grand opening of our latest store in the newly launched iconic shopping destination, Tun Razak Exchange (TRX). We are dedicated to customer-centric principles, emphasising the creation of products that deliver a transformative footwear experience.
This new store marks a significant milestone for FitFlop in Kuala Lumpur and represents an immersive opportunity for customers to experience first-hand the innovation and quality that defines the brand. As FitFlop continues to expand and establish its presence in the wellness space, the importance of real-life engagement with their products remains paramount.
With the unveiling of the TRX store, the brand aims to take customers on a captivating journey, showcasing the extensive range of products while vividly bringing to life the unique selling propositions (USP) that set FitFlop apart in the physical realm.’
The versatile shop fit also offers full functionality to the brand’s expanding ranges, and features men’s, women’s, and kid’s products.
The FitFlop store opened on 12th December, full address below:
Persiaran TRX, Tun Razak Exchange, |
55188 Kuala Lumpur, Wilayah Persekutuan, Kuala Lumpur, Malaysia |
