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Fleurs de Prairie named fastest-growing French Rosé in UK

by Fiona Briggs
September 19, 2024
in Products
Reading Time: 2 mins read
Fleurs de PrairieFleurs de Prairie has been named the fastest-growing French rosé in the UK following data released by IRI. Furthermore, the brand has doubled its sales volume from the previous year.
This is a huge achievement compared to comparative brands in the rosé category, such as Kylie Rosé, which saw 2% growth and Whispering Angel, which was down 4%.

“We are proud to be a family-owned company and have used our experience and knowledge to source and produce the UK’s favourite rosé,” says Florence Delabre, GCF expert winemaker for Languedoc & Provence wines.

Andrew Cooper, wine sourcer at Morrisons, said: “We know our customers buy into and enjoy rosé wines, with pale varieties continuing to be on-trend in the market. The shelf appeal of Fleurs de Prairie is what really sets it apart, perfect as a stylish gift or dinner-party bottle at an affordable price point. It’s a valuable addition to our range and great to see our customers loving it too.”

Fleurs de Prairie is sourced from hand-selected vineyards throughout the Languedoc region, some of which have vines that are over 50 years old. The wine is made by the family-owned Les Grands Chais de France, alongside expert winemaker Florence Delabre. The rosé is named after the wildflowers that carpet their vineyards in the South of France. Fleurs de Prairie is available in three formats:  Fleurs De Prairie Luberon, Fleurs De Prairie Côtes De Provence, and Fleurs De Prairie Sparkling Rosé. The wine is composed of 43% Grenache Noir, 40% Syrah, 9% Carignan, 5% Cinsault, and 3% Mourvèdre grapes.

Fleurs De Prairie Luberon
Tasting Notes: Fleurs de Prairie Luberon is a pale salmon colour, with delicate flavours of red fruit and lemon and a subtle note of tropical fruits on the finish. Its bright, refreshing acidity makes it a perfect companion with a meal or as an aperitif.
Available at Tesco and Morrisons
RRP: £9 / £10
Tesco promo: £8 until 07/10/2024
Fleurs De Prairie Côtes De Provence
Tasting Notes: A pretty, elegant and delicate rosé wine with a lovely floral character. Candied red fruits are elegantly balanced with citrus and white peach for a harmonious summer flavour. Complete with delicate orchard fruit flavours and fresh, seasonal citrus notes.
Available at Ocado (187ml), Budgens, Londis. Also available at Booker wholesale.
RRP: £3.75 / £13.49 / £13.99

Fleurs De Prairie Sparkling Rosé
Tasting Notes: With delicate and pleasant bubbles, this pale salmon-coloured sparkling rosé offers a creamy palate with long-lasting floral notes on the finish.
Available at Morrisons and Ocado*
RRP: £8.50 / £13
Ocado Promo: £10 when you order by 01/10/2024

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