Flora & Curl, the award-winning haircare brand rooted in the power of plants and natural ingredients, is thrilled to announce its launch of the Style Me collection, in Boots stores across the UK. With a mission to revolutionise textured hair care, Flora & Curl’s curated range of products, known for their high-quality botanical ingredients, will now be available at 548 Boots locations nationwide.
Founded by Rose Ovensehi in 2017, Flora & Curl was born out of a personal quest to find gentle, all-natural remedies for coily hair after years of using harsh chemicals. Frustrated with the low-quality and questionable ingredients found in many haircare products on the market, Rose embarked on a journey to create solutions herself. She sourced nutrient-dense ingredients from around the world, including Brazilian oils and Ghanaian butters, and crafted recipes in her own mother’s kitchen.
“We are thrilled to collaborate with Boots and make our products accessible to a wider audience,” says Rose Ovensehi, Founder of Flora & Curl. “Our goal is to simplify textured hair care with products that are rooted in the nourishing and aromatherapeutic benefits of plant-based ingredients and backed by science. We believe that healthy hair begins with healthy ingredients, and we are excited to transform the haircare routines of individuals across the UK.”
What sets Flora & Curl apart is its commitment to clean and sustainable haircare. The brand’s formulations are free from harsh ingredients such as silicones, sulfates, parabens, artificial colours, and fragrances. All products adhere to the rigorous safety standards set by the European Union Directive for Cosmetic Safety, making them some of the safest options for textured hair on the market.
The Boots launch, which includes products from Flora & Curl’s “Style Me” range, such as Curl Volumizing Foam, Curl Defining Gel, Curl Activating Lotion, and Sweet Hibiscus Twist & Cream, marks a significant milestone for the brand. Flora & Curl already made a successful online debut with Boots in January of this year, and this expansion into physical stores reflects the growing demand for clean, plant-powered haircare solutions.
Flora & Curl’s commitment to simplicity, natural potency, and sustainability aligns perfectly with Boots’ dedication to offering quality products to its customers. The collaboration promises to be a game-changer for individuals seeking gentle and effective textured haircare.
