Myprotein, the leading online sports nutrition brand, announces the launch of nearly 80 products at Boots, the UK’s leading health and beauty retailer, across 1,200 stores nationwide.
Boots’ new in-store range includes an array of products across Myprotein and its family brands, Myvegan and Myvitamins. Alongside popular bestsellers such as Clear Whey Protein, Impact Pre-Workout, BCAA and Creatine, Boots is the first to market on Myprotein Impact Whey Isolate – its top selling range globally – and is the first to carry the range in 480g tubs.
The announcement marks Myprotein’s biggest in-store launch with a single retailer and comes as brand owner THG Nutrition aims to increase offline sales of Myprotein to 25% over the medium-term.
The launch is an opportunity for Myprotein, as sports nutrition experts, to educate customers on appropriate products for their health and wellness journey. With products ranging from protein powders to pre-workout, essential vitamins and vegan superfoods, Myprotein’s range empowers customers to take control of their nutrition.
Neil Mistry, CEO of THG Nutrition, says: “Our launch into retail with Boots underlines our commitment to making the health and fitness industry accessible to everyone. We’re incredibly proud of the journey we have been on over the past 12 months, and how Myprotein is continuing to evolve. We want to be a brand that educates, supports, and empowers everyone to live healthy lives and our continued focus on bringing our nutrition offering to the high street – through retail partnerships, exclusive new products and our own concept store – demonstrates that.
“This year marks Myprotein’s 20th anniversary, so it’s fitting that we’re achieving another significant milestone on our journey to becoming the world’s most empowering health movement. Boots is a trusted retailer amongst UK consumers, so this launch is a great opportunity to diversify the range of health and wellness products available to customers in-store. This expansion also allows us to diversify our own customer base, as we work to educate consumers on the benefits of protein, no matter your exercise levels,” Mistry added.
The announcement follows Myprotein’s wider evolution into a health movement that empowers its community, intending to break down barriers in the fitness industry and empowering people to live healthier, more active lives.
