Fortnum & Mason, recently ranked the world’s number one luxury department store1, has added Longbottom & Co. spiced tomato juice to its iconic Piccadilly shelves.
The listing places the independent British brand alongside some of the most celebrated names in food and drink, giving Longbottom & Co. the seal of approval from one of the most discerning buyers in retail. With Royal Warrants from both the King and Queen, Fortnum’s is globally renowned for its 300-year tradition of curating the highest-quality provisions.
Fresh ingredients and flavour drive the difference
Longbottom & Co. is leading a quiet revolution in the tomato juice category. Each can is made with proper tomato juice and real ingredients you’d find in your kitchen. Its fresh-pressed Canary and Pear tomatoes are grown in Southern Spain, juiced within two hours of harvest. Unlike most competitors, there are no concentrates, preservatives or artificial enhancers, only real tomatoes and precisely balanced seasoning that result in a perfect, consistent serve every time.
That focus on freshness has already made Longbottom & Co. the tomato juice of choice for Megan’s (“Britain’s best brunch”), The Queen’s Club, 12 international airlines, including Singapore Airlines, British Airways and Qantas (a can of Longbottom is opened every 60 seconds in the sky). The Fortnum & Mason listing now extends that reputation further on the ground.
Endorsement from the world’s most famous grocer
Ed Bathgate, Founder of Longbottom & Co., said: “Securing Fortnum & Mason validates our approach to real ingredients. This isn’t just another Bloody Mary mixer, it’s the jewel in the crown, the best answer to decades of compromise in tomato juice quality. That’s why drinkers re-order more than any competitor, and that’s why it’s fast becoming the singular choice for prestigious retailers, airlines, bars and hotels.”
The business case for quality: this ‘Mary’ gets re-ordered
Trade buyers have found that Longbottom & Co. not only upgrades the Bloody Mary serve but also drives sales. Accounts report double-digit uplifts in premium spirit orders when it’s on the menu, thanks to its bartender-quality consistency, clean label credentials and lower salt content that encourages repeat purchase. The bottom line: Longbottom & Co. tastes better, so people order more.
Growing US appetite for Longbottom’s British quality
The listing is expected to resonate strongly with Fortnum’s international visitors. A high proportion of the store’s customers are US tourists, many of whom already seek out Longbottom & Co. in The Marriott Hotel Group’s estate. With America’s appetite for high-quality tomato juice growing, Fortnum’s provides another showcase for the brand’s global ambitions. Longbottom & Co. is available nationwide in the US through Amazon.
Increased retail momentum builds for clean label tomato juice
The Fortnum & Mason listing arrives as premium food retailers increasingly prioritise transparency. Research shows 50% of consumers now prioritise natural products, while 35% scrutinise labels, even in bars. Longbottom & Co. is the first and only product of its kind with a completely clean label: nothing artificial, no additives. Real tomatoes, properly spiced.
