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Fray Bentos joins Asda’s Tickled Pink campaign with limited-edition pink tin Steak & Kidney Pie

by Fiona Briggs
September 25, 2025
in Retailer News
Reading Time: 1 min read

Fray BentosFray Bentos is serving up classic comfort with its limited-edition pink tin Steak & Kidney pie, launched in support of Asda’s Tickled Pink campaign.

With tender pieces of steak and kidney in a rich gravy, all wrapped in the brand’s signature golden puff pastry, this hearty pie delivers the traditional flavour that Brits know and love.

Exclusively at Asda throughout October for £2.28, with Fray Bentos donating 10% of the retail price to the Tickled Pink campaign in support of breast cancer charities.

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