Frurt, one of the UK’s fastest-growing frozen yogurt and dessert brands, is celebrating another major milestone with the opening of its newest location inside Morrisons Kirkstall, Leeds on Friday, 7 August—marking the company’s first-ever supermarket kiosk and an exciting new chapter in its national expansion.
The launch represents a significant strategic move for the business, bringing Frurt’s premium frozen yogurt and dessert offering directly into one of the UK’s leading supermarket retailers. The Kirkstall location will also introduce an exclusive menu created specifically for Morrisons customers.
To celebrate the opening, customers will be able to enjoy 50% off the entire menu from Friday 7 August through to Sunday 9 August, available in-store only as part of Frurt’s opening weekend celebrations.
The opening comes at a pivotal time for Frurt as the brand continues to accelerate its growth across the UK, building on increasing consumer demand and expanding its footprint through innovative retail partnerships.
Syed Hassan, CEO of Frurt, said: “Opening our first supermarket kiosk is a landmark moment for Frurt and a clear reflection of how far the brand has come. Partnering with Morrisons allows us to introduce Frurt to an even wider audience while creating a unique customer experience through an exclusive menu designed especially for this location. As we continue our national expansion, we’re constantly looking for innovative ways to meet customers where they are, and this is just the beginning of an exciting new chapter for the business.
We’re excited to welcome customers to our new Kirkstall store and celebrate the launch with 50% off across the opening weekend, giving everyone the opportunity to experience what Frurt has to offer.”
The Morrisons Kirkstall opening demonstrates Frurt’s commitment to innovation, accessibility and growth, while reinforcing its ambition to become one of the UK’s leading frozen yogurt and dessert brands.
With further locations and strategic partnerships planned, Frurt continues to build momentum as one of the country’s fastest-growing Froyo parlour.
Launch offer
• Opening Date: Friday, 7 August
• Location: Morrisons Kirkstall, Leeds
• Offer: 50% off the entire menu
• Valid: Friday 7 August – Sunday 9 August
• Available: In-store only
