GAIL’s today celebrates the Craft Community, a network of farmers, growers and producers whose long-term partnerships have helped develop more than 50 products over the last 18 months, while reducing waste, supporting regenerative and responsible farming practices, and strengthening local food economies across Britain.
Today, approximately 15p in every £1 spent at GAIL’s is invested through businesses that form part of its Craft Community. Together, GAIL’s and its Craft Community have:
- Developed more than 50 new products
- Invested approximately 15p in every £1 spent at GAIL’s through Craft Community partners
- Utilised more than 2,000 tonnes of surplus and imperfect fruit and vegetables through partnerships including Daily Dose
- Saved 11 tonnes of cheese offcuts from entering waste streams
- Supported the Natoora Farm Fund
- Raised almost £15,000 for charity through collaborations with supplier partners
While supply chains are often measured by efficiency and cost, GAIL’s has built the Craft Community around long-term relationships with producers who share its commitment to quality, craftsmanship and stewardship of the land. From regenerative farms and family-run dairies to independent drinks makers and artisan producers, these partnerships help bring new ideas to life while sustaining the skills and knowledge that underpin Britain’s food culture.
Roy Levy, creative director at GAIL’s, said: “The Craft Community is proof that growth can create value beyond our own bakeries. Every partnership is built on a shared belief that better food starts with the people who grow, make and care for it. By investing in long-term relationships rather than simply buying ingredients, we’re helping create new products, reducing waste and supporting producers who are shaping the future of British food. As GAIL’s grows, we want our impact on the food system to grow with it.”
The Craft Community forms part of GAIL’s wider ambition to improve the food system through better ingredients, traceable supply chains, support for regenerative farming and a commitment to reducing unnecessary waste.
As GAIL’s continues to grow, it believes those relationships will become increasingly important in shaping the future of British food. The Craft Community reflects GAIL’s belief that scale can be a force for good—using growth to support exceptional producers, strengthen local food economies and help build a more resilient food system.
The Craft Community
Lincolnshire Poacher – Brothers Simon and Tim produce traditional raw-milk cheese at their family farm in Lincolnshire using time-honoured methods and slow maturation.
Quicke’s Cheese – Led by fourteenth-generation farmer Mary Quicke, the family dairy has spent decades preserving and championing traditional British cheesemaking.
Wildpress Juice – Founders Nadeem and Adamis work with sustainable orchards to revive lesser-known British apple varieties and help protect biodiversity.
Daily Dose – Founder George rescues surplus and imperfect fruit and vegetables, transforming them into cold-pressed juices that reduce food waste.
MOMO Kombucha – Josh and Lisa brew organic, unfiltered kombucha in small glass jars using traditional methods.
Tea Together – Eli’s family business in northern France has been producing organic jams and spreads using traditional recipes for more than 20 years.
Brades Farm – A carbon-smart dairy combining science and technology to produce high-quality milk for coffee.
Buchanans Cheesemonger – Long-standing partner Rhuaridh sources some of Europe’s finest cheeses for GAIL’s bakeries.
Eaten Alive – London-based fermenters producing kimchi, sauerkraut and hot sauces from raw vegetables.
Cobble Lane Cured – Specialist London charcutiers producing cured meats using high-quality British meat from trusted farmers.
XOCO – The world’s first chocolate producer to grow and produce its own single-variety cacao, using ancient grafting techniques to improve flavour while reducing environmental impact.
Rapscallion – A Scotland-based soft drinks producer crafting award-winning natural sodas in small batches using fresh fruit.
