Gem & Tonic, the award-winning gemstone-inspired beauty brand founded by Gemma Atkinson, continues its rapid growth with the launch of its latest product, a nourishing cream cleanser. The new addition follows the brand’s strong momentum since its initial launch in September 2025.
Created for busy, active women, Gem & Tonic offers fuss-free self-care solutions that blend results-driven formulas with the power of natural gemstones. Each product is formulated with gemstone extracts selected for their proven, multi-action skin and hair benefits. Using advanced extraction technology, these minerals are transformed into highly bioavailable ingredients that the skin can effectively absorb. All gemstones are sustainably sourced and COSMOS certified by ECOCERT, and the Gem & Tonic products remain both vegan and cruelty free.
Gem & Tonic’s new nourishing cream cleanser is expertly designed to melt away makeup and impurities while replenishing the skin. Formulated with natural extracts and minerals, including Papaya, Moringa and Quartz, it delivers a gentle yet effective cleanse. It also doubles as a treatment mask by leaving it on for 3 to 5 minutes before rinsing. This multi-use product reflects Gem & Tonic’s dedication to creating highly effective skincare for busy women who want results without compromising on simplicity.
Following a hugely successful Black Friday period, Gem & Tonic sold out of both its face cream and hair mist, reflecting the brand’s growing demand and loyal customer base. The body lotion remained a firm favourite throughout the busy period, and overall, the brand has received an impressive total of 1,300 five-star reviews in just four months. Due to customer demand, Gem & Tonic launched gift sets during the Christmas period which proved to be extremely popular.
Gemma Atkinson, founder of Gem & Tonic, says: “Since the brand launched just four months ago, the response to Gem & Tonic has surpassed all expectations. The support we’ve received has truly blown me away, and I never tire of hearing about the real results our customers are seeing.
We have worked incredibly hard on our newest product, the cleanser, to make sure it is not only effective but also true to our brand mission, creating hassle-free products that harness the power of gemstones and support women in their everyday routines.
We are building more than just a beauty brand, we are creating a community.”
