Driscoll’s, the global market leader in fresh strawberries, blueberries, raspberries, and blackberries, announces its “Devoted to Delicious” marketing campaign in key areas of London. This campaign marks Driscoll’s official launch into the UK, as a showcase of the brand’s commitment to exceptional taste and quality. The campaign comprises branded billboards, a berry sampling initiative, and a unique fruit gifting installation designed to deliver Driscoll’s delicious berries directly to UK consumers.
As a pioneer in berry flavour and variety innovation with more than 100 years of heritage, Driscoll’s has built a global reputation for producing the finest berries. The “Devoted to Delicious” campaign aims to introduce UK consumers to the superior taste of the Driscoll’s Berry Patch, celebrating the joy of eating fresh, flavourful berries and heralding Driscoll’s arrival to the country. Eye-catching branded billboards will be strategically placed across high-traffic areas of London intending to capture the attention of city dwellers and visitors alike.
In addition to the billboard campaign, Driscoll’s will engage consumers through berry sampling experiences, both in store and outside. This initiative will see a Driscoll’s Bike arriving in key
locations allowing Londoners to taste Driscoll’s berry varieties, underscoring why Driscoll’s is trusted for delivering “Only the Finest Berries.”
A highlight of the campaign will be a unique fruit gifting installation in Brick Lane in October. This special project will offer an interactive way to taste Driscoll’s berries, reinforcing the brand’s commitment to providing the finest berries. This distinctive installation will symbolise Driscoll’s fresh approach to the UK market, offering an immersive berry experience unlike any other.
“At Driscoll’s, we are passionate about delivering the juiciest and freshest berries to our consumers,” said Isla Haslam, marketing manager at Driscoll’s. “The ‘Devoted to Delicious’ campaign is not only a celebration of our heritage and our dedication to flavour innovation but also a significant moment as we officially introduce Driscoll’s in the UK. We are thrilled to bring this experience to London, allowing consumers to taste the difference that sets Driscoll’s apart.”
The campaign has been brought to life in collaboration with And Rising and Tomorrow Brands. And Rising, a leading scale-up marketing agency, is known for helping innovative companies grow rapidly. With integrated capabilities across advertising, marketing, communications strategy, design, and branding, And Rising is a founding member of B Corporation, committed to using business as a force for good.
Tomorrow Brands, a consultancy specialising in helping brands launch and scale in the UK, has also played a crucial role in this campaign. With a small, agile team and decades of experience building some of the world’s best food and drink brands, Tomorrow Brands believes socially conscious companies can create a huge impact and drive positive change when they expand globally.
