Renowned global lifestyle brand Nautica have teamed up with UK online retailer Debenhams, with the brand now available to purchase through the online marketplace at debenhams.com.
Originating in the US, Nautica announced its re-launch into the UK and EU market in 2022, with Head of Design Tim Peck heading up the brand. The lifestyle brand is best known for its preppy apparel, with designs embodying the inspiration of the sea in everyday style.
The partnership comes as Nautica celebrates its 40th year of trading, with the full spring/summer ‘23 collection now available to purchase online.
The collection features menswear and womenswear, ranging from tees and gilets to swim shorts and sweaters. Each piece embodies nautical-themed colours and prints, with prices starting from £25.
Nautica Competition, part of the Nautica brand, will also be stocked on the marketplace, featuring designs influenced by competitive sailing with an urban spirit.
Jennie Bianco, Head of Marketing for Nautica EU says, “We’re always looking for ways to make shopping with Nautica more convenient for our customers, so we’re delighted to be able to expand the brand’s accessibility by being available on Debenhams.com.”
“Being stocked on the Debenhams site will give Nautica visibility to new customers who may not have heard of the brand before, and we’re excited to share the Nautica offering with the Debenhams’ consumer.”
The partnership is the latest in a stream of brand-focused announcements by Debenhams, which was purchased by online fashion retailer Boohoo back in 2021.
