Designer Outlet Swindon has strengthened its sports and outdoor category with the opening of a new store from global performance brand Columbia, further enhancing the centre’s position as one of the UK’s leading outlet destinations.
The new 2,034sq ft (190 sqm) store, which opens on 26th March, offers Columbia’s full year-round assortment across apparel, footwear, hiking and ski categories for men and women. The store showcases the brand’s proprietary technologies designed to keep consumers warm, dry, cool and protected across all conditions and marks a further step in Columbia’s continued outlet expansion.
The opening reflects Designer Outlet Swindon’s continued evolution of its retail mix, with Columbia joining a strong line-up of international sports and lifestyle brands at the outlet including Mountain Warehouse, TOG24, and Trespass.
Nicky Lovell, head of outlets and retail business development at Global Mutual, said: “Columbia is a globally recognised brand with a strong reputation in the outdoor category, and we are pleased to welcome the store to Designer Outlet Swindon. The addition further strengthens the outlet’s brand mix with leading international names. Columbia’s reputation for high-performance outdoor apparel and footwear makes it a natural fit for the outlet.”
Marcel Misere, retail director at Columbia, added: “Opening our new store at Designer Outlet Swindon marks an exciting milestone for Columbia as we continue to strengthen our presence in key European markets. The UK is a strategic priority for our brand, and Swindon’s status as a top-performing premium outlet destination makes it the ideal location to welcome more consumers into the world of Columbia.
With a modern retail environment and a full year-round assortment showcasing our latest performance technologies, this store reinforces our commitment to delivering a consistent, premium experience across our growing direct-to-consumer network. As we look ahead to 2026 and beyond, Swindon plays a pivotal role in expanding our footprint and connecting with even more outdoor enthusiasts across the UK.”
Designer Outlet Swindon benefits from a strong regional catchment, with direct access to key motorway networks connecting London, Bristol and Reading. The centre continues to attract leading brands across fashion, sports and lifestyle categories, supporting its position as a key outlet destination within the UK market.
