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Home Retailer News

Gousto commits to 100% British fresh meat amidst supermarket stances

by Fiona Briggs
June 26, 2025
in Retailer News
Reading Time: 1 min read

As major UK supermarkets face criticism for switching to cheaper imported meat, the UK’s leading recipe box for choice, Gousto, is reaffirming its unwavering commitment to sourcing only 100% British fresh meat (Beef, Chicken, Pork, Lamb and Duck).

While retailers are increasingly turning to overseas suppliers to cut costs, Gousto is standing firm in its promise to deliver top-quality, responsibly sourced meat from trusted British farms.

Gousto only uses 100% British fresh meat, sourced from trusted UK farms to guarantee high quality & welfare standards.

All of Gousto’s British fresh meat is farm assured, meaning it meets rigorous standards of animal welfare, environmental protection, and food safety. The brand’s long-term relationships with British farmers help maintain these standards while supporting UK agriculture.

Timo Boldt, Founder and CEO of Gousto, said: “We’re proud to support British farmers and remain committed to sourcing 100% British fresh meat. Working with trusted UK farms means we know exactly where our ingredients come from, helping us deliver the quality and flavour our recipes are known for. It’s better for our customers, supports British farming, and helps make home-cooked meals taste their best.”

With over 500 recipes on the menu each month, including a wide range of family favourites and classic British dishes, Gousto continues to champion quality British ingredients that customers can feel good about.

Order now at gousto.co.uk.

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