Making banana bread was one of the few, joyful moments of lockdown. It’s a familiar taste that evokes fond memories of life’s simple pleasures with its natural and nutritious sweetness and its popularity is showing no signs of slowing.
That’s why leading healthy snack brand, graze has added Banana Bread to its Oat Boosts range, leaning into consumers’ long-standing obsession with the delicious baked good.
graze’s new recipe Banana Bread Oat Boosts contain 50% less sugar than the average snack bar, delivering consumers a tasty and indulgent snack without compromising on health. Crucially, this new recipe shifts graze to being a fully non-HFSS brand meaning it’s not high in fat, salt or sugar.
This move addresses the fact that recent research conducted by graze identified that 74% of UK adult shoppers regularly show an interest in healthy snacking, with 35% expressing the desire to snack healthier. graze’s mission is to demonstrate to consumers that making healthier snacking choices doesn’t mean you have to compromise on excellent taste.
In 2024, graze conducted a report into the psychology of snacking, which demonstrated that snackers often favour unhealthy options out of a sense of decision fatigue, rather than a dislike for healthy products, the latter actually leaving 43% feeling happier and 29% more nourished than their unhealthy alternatives. Energy levels are shown to play a large role in people’s snacking choices, with tiredness often leading them to the ‘instant gratification’ of a higher sugar or salty treat.
The research also uncovered some snacking bias, with 67% of consumers believing that for a snack to be tasty, it is likely also, unhealthy. This is what graze has coined as a ‘snack injustice’ and with this product rollout, their aim is to continue to disprove, this common misconception.
Speaking about the new launch, Eleanor McClelland, Head of Food at graze said: “We’re so excited to have brought Banana Bread to the graze Oat Boosts range. Not only is it delicious but it marks a milestone moment for the brand as we move to being full non-HFSS. At graze, we’re delighted that we can continue our efforts to make healthy snacking the go-to for consumers without having to compromise on taste.”
The graze Banana Bread Oat Boosts are available in Sainsbury’s and Ocado before wider distribution throughout the summer months, with an RRP of £2.75.
