Asda has announced a nationwide rollout of an innovative 2in1 POS clip in its 610 stores in partnership with Harrison Retail in line with its Rollback Price campaign.
Harrison Retail played a key role in delivering an innovative and practical solution to support Asda’s in-store marketing execution. At the heart of our contribution was the development of a bespoke 2-in-1 POS clip, designed for use across both ambient and chilled areas of the store. The leading display Point of Sale partner produced over 1.4 million clips, delivering them on an accelerated timeline to Asda’s print partner and packing in store-ready quantities to support efficient implementation.
The clip securely holds marketing print directly to the shelf edge, enabling quick and seamless installation. By designing a single product that works across two different environments, Harrison helped drive a major efficiency win for Asda’s in-store colleagues, driving productivity.
Commenting on the rollout, Rolf Whiteman, Sales Director at Harrison Retail, said, “Our collaboration with Asda is a great example of how intelligent POS design and agile production can support large-scale retail campaigns with real operational impact.”
