Digital Out-Of-Home (DOOH) advertising company Limited Space has announced a new collaboration with Hello! Magazine, the nation’s most iconic lifestyle and celebrity title, to broadcast premium, editorially led content across UK shopping centres via its cutting-edge digital network.
The partnership will deliver Hello!’s world of celebrity, fashion, health, culture and entrepreneurial stories directly to mall visitors – transforming high-dwell moments into engaging touchpoints that align with wider cultural interests.
Together, Limited Space and Hello! will craft a bespoke screen-native storytelling channel – leading with bold, motion-led visuals created specifically for amplification across a Digital Out-Of-Home (DOOH) environment. Content will be refreshed regularly to reflect the pulse of what’s current – perfectly aligned to the rhythm of the retail landscape and seamlessly woven into the space where commerce and culture meet.
“Shopping destinations have become spaces to discover, experience and connect,” said Toby Fairlamb, Sales Director at Limited Space. “This partnership is transforming our screens into live editorial moments – adding entertainment, style and energy that strengthens the relevance of our media platforms to the environment around them. Partnering with an editorial leader like Hello! allows us to fuse premium storytelling with powerful digital visibility.”
Designed for the modern omnichannel retail journey, the partnership reimagines Hello!’s much-loved and widely consumed features for a dynamic digital canvas – bringing motion, texture and editorial flair to the Limited Space ‘Orbit’ network of landscape and portrait screens, which reaches over 60 million UK adults every month.
“This partnership lets us extend the Hello! experience into the real world – engaging audiences when they’re at their most receptive,” said Andrea Caamano, Digital Content Director at Hello!. “Our editorial has always been about bringing readers closer to the stories, trends, and personalities that inspire them. Now, for the first time, we can bring that same sense of excitement, style, and cultural insight directly into the spaces people are visiting every day. Shoppers will be able to engage with Hello! content in a way that feels immediate, immersive, and part of their everyday journey. It’s Hello! brought to life, in the moment.”
With a live-date of 11th June 2026, the channel offers a new touchpoint designed to enrich digital experiences across UK destination spaces – for advertisers, landlords and consumers alike – with trusted, high-quality content in a brand-safe, data-rich and emotionally engaging digital context.
