Pip Organic
celebrates the power of organic by bringing together the organic brands that are growing the organic industry including SUPERKEEN cereal, ClearSpring food, Terra Organica Wine and Mr Organic in a multi-channel campaign.
The campaign celebrates the faces behind the brands, their journeys and visions for making better food for people and the planet. The campaign features their individual stories, a series of brand recipe collaborations and a chance to WIN organic groceries from across the ranges.
With increasing concerns about what is going into our food, research has shown that, 83% of us are now buying organic and we’re also buying it more often, with the average shopper making 17 supermarket trips to buy organic each year.
As consumers increasingly seek products that support healthier lifestyles and a healthier planet, ‘83% of UK households now buy organic products, with shoppers purchasing organic products on average once every three weeks, equivalent to 17 organic shopping trips per year’.
Pip Organic is leading the way for transparent food standards and showcasing the positive impact organic has on people, communities and the environment. Karen O’Flaherty – co-founder of Pip Organic, said: “For many years, individual businesses have been telling their own organic stories. Shining a light on incredible organic brands in the industry creates a collective voice that demonstrates the breadth, value and momentum of the sector. Consumer interest in organic continues to grow, and by working together we can help more people understand the positive difference organic can make.”
