Days after a successful time at NRF with Burberry & Verizon, Proto’s original hologram tech was installed at H&M Williamsburg as part of its Move concept store – featuring its athletic brand and offering exercise classes from Grind House, dance classes from Good Move and more.
The store is at 92 N. 6th Street and the Proto Epic is built into the window display presenting life size 4K holograms of models and dance and fitness instructors wearing H&M Move.
Beyond H&M, Burberry, and Verizon, other retail and apparel partners of Proto have included Richemont’s IWC, Harry Winston, Walmart and the NFL Shop. Of course, Proto is also known for beaming people around the world for live interactive experiences, including with investor/advisors like Paris Hilton, Howie Mandel and P. Diddy. Oh and Iris Apfel for H&M too!
Proto was named one of the top moments of NRF by RIS News and the CBS News segment on Proto at NRF aired on over 200 network affiliates nationwide.
Move at H&M Williamsburg will be up until 19 February 2023.