Leading natural dip brand Holy Moly has landed downunder in Australian supermarket Woolworths. Holy Moly is already available in the UK, Ireland and France, with Australia becoming the brand’s first market outside Europe.
Holy Moly, the British founded avocado brand behind its much-loved range of avocado dips, is going Down Under, launching its first listing outside Europe with a major new listing in Woolworths, Australia, from 9th September. The move marks a significant milestone for the growing brand, entering a market with a deep-rooted love of avocados and a culture synonymous with smashed avo, and brunch culture.
Launching in over 1000 Woolworths stores nationally with two products initially, Holy Moly will launch its Holy Moly Smashed Avocado Minis and Holy Moly Smashed Guacamole Minis (3 x 57g) pack formats, with other formats to follow.
The decision to launch in Australia follows a close look at the cultural and consumer similarities between the UK and Australian markets, as well as Australia’s particularly strong appetite for avocado. With smashed avocado firmly embedded in Australian food culture, Holy Moly felt there could be no more fitting destination for its first step beyond Europe.
Tom Walker, Founder of Holy Moly commented: “Australia felt like the natural next step for Holy Moly. There are so many similarities between our markets, particularly when it comes to our love of avocados, but Australia has taken smashed avo to another level. To launch our first market outside Europe in the home of smashed avocado is an exciting move for us and the next step on our journey.”
Samantha Jarvis and Ben Horwood of Circle Exchange who partnered with Holy Moly said: “Australia knows good avocado, so we weren’t interested in bringing over just another guacamole. Holy Moly had to be genuinely better than what was already on the shelf, and everyone who tries it think it is. Once Australians try Holy Moly, we’re pretty confident in letting the product do the talking.”
The Woolworths launch represents the latest stage of Holy Moly’s international growth as the brand looks to bring avocado to more avo lovers around the world.
