From 15th May, Honest Smash + Grab is joining forces with Bethesda and Xbox Game Studios to celebrate the release of DOOM: The Dark Ages and is bringing the heat by unleashing its first limited-edition burger built for battle.
The DOOM Burger is an all-out flavour assault featuring double smashed beef patties, double American cheese, bacon, sweet onions, pickles, black garlic mayo, crispy onions and hot sauce from The Rib Man, who are known for an explosive range of small-batch hot sauces. Diners can choose their heat level with a medium-spiced ‘Hurt Me Plenty edition’ using The Rib Man’s Holy F*ck Hot Sauce, or ’Nightmare! edition’, made with a limited-batch Judas Hot Sauce designed to satisfy spice fanatics who fear nothing. The burger pays homage to the DOOM Slayer’s unrelenting fury, delivering maximum flavour and impact.
Both DOOM Burgers are available with fried chicken, and Honest Smash + Grab’s loaded chips will also get the DOOM treatment with black garlic mayo, hot sauce, Cajun spice, five-cheese sauce, crispy onions and optional bacon lardons to complete the DOOM bundle.
Marcus Denison Smith, Chief Marketing Officer at Honest Burgers, commented, “We’re thrilled to be partnering with Xbox and DOOM to celebrate the launch of the latest version in this legendary gaming franchise. As a cult classic known for its bold, high-impact energy, DOOM is the perfect match for Honest Smash + Grab – our concept that brings the Honest quality to a format built for speed and convenience. It’s exciting to be bringing together the foodie and gaming worlds in this collab, with a delicious (and spicy) special burger.”
The DOOM Burger will be available from Honest Smash + Grab, at 81-82 Old Broad Street, London, EC2M 1PR from 15th May to 5th June and also available for delivery on Uber Eats.
Throughout the time the DOOM specials will be available both brands will launch a series of social and digital giveaways giving fans the chance to win a number of prizes including:
- 2x Xbox consoles wrapped in DOOM graphics
- 2x DOOM Standard Edition controllers
- 2x DOOM Elite controllers
- 2x Collector’s Editions of DOOM: The Dark Ages
- Up to 10,000 Xbox Game Pass codes
With over 30 years of slaying under its belt, the DOOM franchise has earned its place as one of the most influential and community-loved shooters of all time. As fans prepare to dive into DOOM: The Dark Ages, Honest Burgers will be bringing the heat and celebrating the legacy of DOOM with a burger that’s as bold, brutal, and unforgettable as the game itself.
Honest Smash + Grab is located at 81-82 Old Broad Street, London, EC2M 1PR.
