Next-generation oat m!lk chocolate, H!P (Happiness !n Plants), is launching new plant-based share pouches. The brand is bringing out a trio of bite-sized oat m!lk chocolate delicacies: H!P Caramel Crunch Peanuts, H!P Peanut Butter Truffle Bites and H!P Creamy & Smooth Buttons.
Sustainably produced (H!P’s carbon footprint is over 50% lower than chocolate made with cow’s milk[1]) and in striking home-recyclable packaging, the new pouches are aimed at increasing choice for consumers looking for dairy-free chocolate snacking options. The sharing pouches will be available to purchase via hipchocolate.com initially, and will roll into Selfridges and Whole Foods later this month:
H!P Caramel Crunch Peanuts – RSP £3.00 /90g pouch – Crunchy peanuts in a sweet and caramel oat m!lk chocolate shell.
H!P Peanut Butter Truffle Bites – RSP £3.50 /80g pouch – Delicious bite-size oat m!lk chocolate truffles with a creamy peanut butter filling.
H!P Creamy & Smooth Chocolate Buttons – RSP £3.00 /90g pouch – H!P’s original creamy and smooth oat m!lk chocolate in button form.
A firm favourite with Gen Zers and millennials up and down the country, H!P offers a deliciously creamy oat-based alternative to milk chocolate that’s handmade, blending sustainably sourced single origin Colombian cocoa with creamy oat m!lk. The brand is known for its signature contemporary designs and eco-friendly packaging.
H!P founder, James Cadbury (also founder of luxury, ethical chocolate brand, Love Cocoa, and the great-great-great grandson of the original Mr John Cadbury) says: “Introducing these sharing pouches gives vegans and flexitarians greater choice when it comes to their dairy-free chocolate snacking. We believe they’ll be a huge hit with H!P fans up and down the country, as well as attracting new followers to the brand. Our success is testament to the enduring popularity of oat milk, which we believe not only tastes as good as traditional dairy milk, but is also far more sustainable to produce.”
