Renowned hat brand Stetson is delighted to open the doors of its first UK store in the heart of London’s West End today, March 15th. Situated within Seven Dials on Covent Garden’s Neal Street, the 1,165 sq. ft space will showcase a wide range of its signature styles from outdoor lifestyle and authentic Western hats to timeless classics and streetwear styles for both men and women.
Founded in 1865, Stetson embodies the resourceful, authentic, adaptable, and diverse core of the American spirit. A global leader in authentic lifestyle products, Stetson is committed to a heritage of craftsmanship and quality that communicates individuality and freedom. John B. Stetson’s story of perseverance continues today, over 155 years later—ever evolving, yet timeless.
The thoughtfully designed store pays homage to Stetson’s roots taking inspiration from ‘The Great Outdoors’ with elevated details reflecting the brand’s heritage.
Sebastian Boekholt, managing director FWS/Stetson Europe, commented: “Opening our UK debut flagship at Seven Dials is a significant milestone for us. The flagship store will help us to grow this strategically important market. Home to a curated range of global brands and independent stores, and well-positioned in the heart of the West End, Seven Dials was the obvious location of choice for us, and we’re thrilled to have finally opened here.”
Mark Harris, Stetson London director (Hat Retail Ltd), adds: “We are very excited to open the doors to the new Stetson London store. The initial reaction from customers has been incredible. The space also includes a stunning showroom for our wholesale customers”.
Stetson London, 58 Neal Street Covent Garden London WC2H 9PA
