Imoon goes beyond the supply of lighting fixtures, expanding its scope towards systems that bring together architecture, technology, information and services within a single, integrated project. In line with its #BeyondTheLight positioning, Vision is one of Imoon’s main new developments previewed @EuroShop2026. Both offer a tangible response to the evolving needs of Retail: light no longer serves solely to illuminate products, but becomes a tool to communicate, orient, guide and engage consumers, enhancing the overall shopping experience.
VISION LIGHTS UP COMMUNICATION
Vision is a new Imoon solution that natively combines lighting and communication, turning light fittings into digital media capable of delivering informative, promotional and service-related content throughout the store. It is a family of professional LED display modules designed for different retail environments in terms of size, layout and product categories, created to transform a technical infrastructure into a high-impact visual experience: not just light, but information, orientation, storytelling and purchasing. The system is designed to guide the eye, improve in-store navigation and stimulate sales through dynamic communication. Its ultra-high-brightness LED display ensures excellent readability even in natural light, while delivering reliable, long-lasting performance in line with Imoon’s technical lighting standards. Vision is available in four versions, each with a clearly defined functional role.
WITH VISION DART, THE CHECKOUT CREATES VALUE
Among the various solutions, Vision Dart plays a central role in the checkout area. In addition to its lighting function in the lower section, the system features checkout numbering on the front and enables the display of advertising messages via LED screens on the sides. This customised content can be managed directly by the Retailer, using the device as a communication and sales tool – both to promote in-store products and to channel third-party messages – opening up new commercial opportunities that also affect the return on investment.
AISLES AS SALES DRIVERS
With Vision Track, the same concept is applied to supermarket aisles, using double-sided screens installed directly on Imoon electrified tracks, with no need for suspensions or additional accessories. In this context, Vision Track becomes a powerful orientation tool and a driver of revenue: department signage, promotional content, cross-selling messages and product pairing suggestions guide customers along their path, making communication an integral part of the shopping experience. A further advantage is the option to include safety and emergency messages, actively indicating escape routes and supporting the management of critical situations within the store.
ONE DEPARTMENT SIGN, MULTIPLE FUNCTIONS
Alongside these elements, Vision Veletta introduces a new interpretation of in-store signage, transforming aisle signs into clear department headers and powerful marketing tools. Designed as a high-visibility animated display to replace traditional static solutions, Vision Veletta presents communication content on the front – such as the department name, supported by images, videos or promotional messages on products – while integrating lighting fixtures at the rear, either recessed or mounted on electrified tracks. A range of customisable shapes – straight, curved or angled – allows the position and height of the element to be tailored to the specific needs of the store, improving the visibility of departments such as butcher’s, fishmonger’s or premium areas, in harmony with the overall architecture. The result is a solution that combines communication, lighting and structural function in a single product, reducing complexity and the costs associated with dedicated plasterboard structures and suspended ceilings. A single system that combines light, information and architectural elements, offering greater design flexibility, lower installation costs and simplified space management.
COLLECTIONS ALWAYS IN THE SPOTLIGHT
Vision Fly is a next-generation, high-impact display system designed to give maximum prominence to products in Fashion retail environments, showrooms and event spaces. The system features side-mounted LED screens that tell the Brand story and deliver dynamic, promotional content, creating an engaging and immersive experience. Lighting is provided by adjustable spotlights featuring Spark technology, designed to enhance textures and details, alongside linear luminaires that ensure even, enveloping light. The combination of digital communication and technical lighting makes Vision Fly an extremely versatile solution, placing the product firmly at the centre while reinforcing brand identity through a contemporary, emotionally engaging visual language.
SMART, DATA-DRIVEN COMMUNICATION
Content can be managed locally or centrally via Bluetooth, Wi-Fi or data network connections, enabling Retailers to control message scheduling in a simple and coordinated way. In this context, Imoon also supports the development and definition of visual content, formats and communication strategies. Finally, with Vision, Imoon looks to the future through its readiness to integrate artificial intelligence solutions and footfall analysis, enabling increasingly contextual, targeted and dynamic communication throughout the entire shopping journey.
