Jaded London has appointed fashion SEO agency Verde Digital to strengthen its organic search performance as the streetwear brand works towards a £100m revenue target.
The partnership supports the brand’s wider strategy to broaden its reach among Gen Z shoppers, as shifting search behaviour and rising paid media costs make organic visibility increasingly important for fashion brands.
Founded in 2013 by siblings Jade and Grant Goulden, Jaded London has grown into a major force in youth fashion, with its signature unisex streetwear worn by celebrities such as Kylie Jenner, Beyoncé and Hailey Bieber and followed by more than 1.3 million people on Instagram.
As the brand expands into new product areas and accelerates its international growth, it is seeking to increase visibility across non-branded search to reach audiences beyond those already searching for it by name.
An SEO audit identified opportunities to improve technical performance and reduce duplication between pages, helping the brand compete more effectively across high-intent discovery terms.
Verde Digital has been appointed to deliver on-page and technical SEO, alongside targeted content support, to grow non-branded visibility and build a stronger foundation for long-term organic revenue. The initial 12-month agreement is already showing an impact, with organic search revenue up 131 per cent so far during Q4.
Jamie Evans, head of e-commerce at Jaded London, said: “Search plays a major part in how we scale. We needed a partner that understands fashion and can help us win more non-branded traffic, not just rely on people already searching for us by name. Verde’s specialism and clarity of approach made them the obvious choice, and we’re already seeing encouraging results.”
For Verde Digital, whose clients include Paul Smith, Adanola, and The Couture Club, the appointment reinforces its position as a specialist agency for high-growth fashion brands.
