Wine disruptor Jam Shed is bringing an all-new variant to the wine market, tapping into on-trend formats and occasions with the launch of Bubbly Rosé Cans.
Launching in Tesco in April, the cans include a rich, juicy and bubbly rosé with flavours of fresh red summer berries and cream. Offered in a convenient and stylish slim can size, Bubbly Rosé is the perfect accompaniment for all on-the-go occasions this summer; from picnics to pre-drinks!
Worth £28.5million annually, wine cans are growing at +18.6% year-on-year, and Jam Shed aims to increase sales by bringing a recognised, engaging brand to the format in a style that meets the needs of the can drinker.
Recent research from Jam Shed owner Accolade Wines has explored consumer’s evolving attitudes towards alternative wine packaging, dubbed as ‘Friendly Formats’. These formats include boxed wine and cans, and are poised to redefine Brits’ wine consumption, whilst offering longer-term improvements to the environmental challenges facing the wine industry today. Other recent new format launches include Jam Shed Shiraz Mini Box.
Tom Smith, marketing director – Europe, Accolade Wines, said: “Jam Shed’s new Bubbly Rosé Cans are a bold and refreshing addition for the best-selling brand. As more wine lovers embrace convenient, on-the-go formats, we’re thrilled to be at the forefront with a product that doesn’t just taste amazing but fits effortlessly into modern lifestyles. Bursting with flavour and fizz, it’s the ultimate must-have drink of the summer and we expect demand to be high.”
As the UK’s 11th biggest wine brand, Jam Shed has seen dynamic growth in recent years and resonates strongly with younger wine drinkers. The Jam Shed portfolio also includes Shiraz, Malbec, Chardonnay, Rosé, Red Blend, Tempranillo and Jam Shed Fruits: Rhubarb & Strawberry Smash & Black Forest Mess.
