An Ulverston small batch artisan spirits producer has expanded its product range with the launch of its own ready to drink (RTD) G&T cans with bespoke Cumbrian tonic water.
Shed One Distillery is responding to the growing demand for convenience in the drinks industry and, at the same time, looking for new ways to open up its premium, lovingly crafted spirits, to new audiences.
Shed One Distillery’s first foray into the RTD market will be with its award-winning ‘Fancy Frolic’ artisan gin. Inspired by watching ‘distillery dog, Gertie’, frolicking on the local Cumbrian beach, Fancy Frolic conjures thoughts of brighter, longer, summer days with its refreshing lime, ginger, strawberry, and elderflower notes.
The fresh burst of flavour in the new 6.5% ABV, 250ml slimline cans has been achieved by mixing Fancy Frolic gin with a classic serve of Cumbrian Tonic Water. A low calorie option with ‘Naturally Light’ Cumbrian Tonic Water is also available, and both Tonic recipes have been created exclusively for the new cans by Shed One in partnership with Cumbrian producer, Mawson’s.
As well as offering the same award-winning taste, the Fancy Frolic ready to drink premium G&T cans have the same recognisable Shed One branding showcasing striking images of the botanicals used in the classically distilled craft gin, including strawberries and limes.
The RTD market is the fastest growing* of all forms of alcoholic beverages and offers variety, convenience, and flavour, plus the chance to experiment with new products.
Launching the exciting new product range at this year’s Lakes Hospitality Show on Wednesday 26th and Thursday 27th February, Shed One Distillery owners and co-founders, Andy and Zoe Arnold-Bennett, say they are testing the waters with the Fancy Frolic G&T cans. The goal is then to expand further into the RTD market with their botanical vodkas and innovative range of cocktails.
Zoe said: “The RTD market is a natural progression for us and we see it as another way of getting more people to know who we are, where we are, and what we do.
“It’s a new product line we’ve been thinking about for some time, but it’s a busy market and it was important for us to be able to get the right balance of quality with convenience. By collaborating with Mawson’s, an experienced Cumbrian producer, we’ve perfected our own new, and completely Cumbrian, tonic water recipe that thoroughly complements our gins. Now we just can’t wait for customers, old and new, to try it!”
Shed One Fancy Frolic 6.5% ABV, 250ml premium G&T cans will be available from selected wholesalers, supermarkets, and specialist farm shops and delis priced at £3.95, and samples can be provided by contacting Andy or Zoe at Shed One Distillery.
To find out more about Shed One Distillery, visit https://shed1distillery.com.
