In a move to build powerful momentum ahead of Mental Health Awareness Month this May, Hawkstone are channelling their Farmers Choir sensational, Golden Buzzer-winning fame into direct action for the farming community. Hawkstone today announces the release of a limited-edition vinyl record, with 100% of profits being donated to the mental health charity, Shout.
The choir, a collective of real British farmers brought together by Hawkstone, has captured the nation’s heart with their raw, emotional sound and the powerful, unfiltered stories behind their voices. Their journey from the fields to the Britain’s Got Talent semi-finals has shone an unprecedented spotlight on the isolation and mental health struggles that are an everyday reality for many in agriculture.
This release is timed to rally support and amplify the conversation around mental wellbeing in farming communities across the UK, ensuring the topic is at the forefront of the national consciousness leading into May.
In his recent social media post, Jeremy said: “They were just fantastic.
“These guys are all farmers, and they work incredibly hard for really, incredibly small rewards.
“To see them all on that stage with all that love in the room made my heart sing – I actually welled up.
“And thank you Amanda Holden for pressing that Golden Buzzer thing, I don’t know what that means but it obviously is important.”
Jeremy’s Instagram post – https://www.instagram.com/p/DWKKz8tjCFT/
The limited-edition vinyl includes the now-famous ‘F*ck Me It’s Good’, the anthemic ‘It’s The Dog’s Nuts’, the surprisingly poignant ‘Apples’, and the formidable ‘The Stout National Anthem’.
Recent statistics show that 95% of farmers under 40 identify poor mental health as a significant issue in the industry. Hawkstone’s partnership with Shout provides a free, confidential, 24/7 text messaging support service. By texting the word ‘HAWKSTONE’ to 85258, farmers in need can have a conversation with a trained volunteer at any time of day or night.
Sarah Kendrick, clinical director of Shout, said: “The Hawkstone Farmers Choir has given an incredible voice to the mental health challenges faced by so many in the agricultural community. We are immensely grateful to be the charity partner for this project. The funds raised from this vinyl will be vital, enabling us to train more volunteers and be there for anyone in the farming community who is struggling to cope. It will save lives.”
The limited-edition vinyl is available for pre-order now, exclusively from the Hawkstone website: Buy Premium British Lager & Cider Online | Hawkstone
