Get ready to upgrade your fruit game with tiqi™, the new seedless grape now available exclusively at M&S Food. Packed in a convenient, fully recyclable grab-and-go pot, tiqi™ is made for everything from family trips and summer picnics to desk-side snacking.
And the pot isn’t just designed to stand out on shelf. Its clever design means the grapes can be washed directly in the pot, without even removing the lid – simply rinse, drain and they’re ready to eat. Less fuss, no extra bowl, and one very handy way to take fresh fruit on the go.
But it’s the flavour that really sets tiqi™ apart. Sweet, juicy and super-crisp, tiqi™ has a distinctive layered flavour that can taste a little different to everyone who tries it. Combined with its signature crunch, it creates a grape-eating experience that is genuinely seedless, surprising – and very moreish.
A grape designed to be different
tiqi™ was developed through the Grapa Global Breeding Programme, bringing together generations of growing expertise to create a seedless grape with exceptional texture, flavour and crunch.
With roots in the vineyards of Bakersfield, California, tiqi™ was created to bring something fresh to a category that has changed little in decades – not only through the grape itself, but through a bold brand and distinctive grab-and-go format designed to make grapes more convenient, expressive and fun.
That difference caught the attention of M&S Food, which is launching tiqi™ exclusively to UK shoppers this summer.
Marta Esteban, agronomist at M&S Food, says: “We’re so excited to bring tiqi™ to our customers. It’s an exceptional fruit that’s so unique it needs its own packaging! The firmness of the berries is remarkable, with an amazing flavour, and it makes our grape category even stronger.
“At M&S we have lots of tasty grapes on the shelf, but you HAVE to try it to believe the hype.”
The proof is in the pot
Ahead of launch, tiqi™ was put in front of real UK shoppers in live sampling sessions – and the response has been overwhelmingly positive with 100% of sampled consumers saying they liked the product.
- 63 Net Promoter Score, with a score of 50 considered strong
- 84% said they would go on to purchase tiqi™
- “Crunchy” was the single most-used word to describe tiqi™, cited by 37% of tasters
Every bunch is carefully selected for flavour, freshness and texture, so every pot delivers the sweetness, crunch and distinctive flavour that make tiqi™ unmistakably tiqi™.
Designed for snacking on the move, sharing on a picnic, keeping on your desk – or eating straight from the fridge before anyone else gets to them – tiqi™ brings a little more personality to the everyday grape.
tiqi™ is available now exclusively at M&S Food, priced at £3.50 per 400g pot.
Fair warning: the pot may disappear faster than expected.
tiqi™ is available exclusively at M&S Food in the UK.
