Jigsaw has reported a strong Christmas trading period for 2025/26, with sales up 26% year-on-year, reflecting renewed customer engagement with the brand across all channels. In-store sales rose by 14%, online sales by 34%, and concession sales by 46%.
This performance follows a strategic reset of the business in Q2 2025, including a capital injection from Jigsaw’s majority shareholder and the appointment of Tikki Godley as managing director. Under the new leadership team, Jigsaw sharpened its focus on product, fit and fabric – reconnecting with customers seeking timeless design, quality craftsmanship and wearable collections that transcend seasons.
Sales growth was supported by strong consumer demand for knitwear, leather clothing and coats. Leather clothing was a particularly successful standout, with full-price sales increasing six-fold after investment in the range. A clear emphasis on full-price trading, coupled with a more disciplined approach to buying and stock management, resulted in a 35% increase in profit margin year-on-year.
Alongside a 14% reduction in business costs, total earnings increased by £1.8m. Building on this momentum, Jigsaw is now planning to expand its retail footprint across the country. The business is investing in stores that bring the brand experience closer to its growing customer base.
The business has also announced to its staff that it will be returning to its former head office at Kew Studios, which has been fully refurbished. The former manor house has been renovated, offering modern, sustainable workspaces with a green roof, solar panels, EV charging stations, and cycle storage.
Godley said: “This transformation has been about getting back to what our customers love about Jigsaw – thoughtful design, quality and clothes that feel relevant to modern life. By putting product and customer insight at the heart of every decision, we’ve created a platform for sustainable growth and are excited to continue investing in the high street through 2026.”
