Belazu launches Miso Harissa, a wildly adventurous powerhouse that combines two globally renowned store cupboard staples, miso and harissa, to create a perfectly balanced, bold and aromatic ingredient with an almost chocolatey texture. Miso Harissa taps into home-cooks growing demand for more daring and playful flavours and helps to elevate everyday dishes at home into restaurant quality meals.
Rory Goulcher, senior development chef at Belazu, says: “We’re so excited to be part of a flavour revolution where home-cooks are becoming more adventurous and with access to global ingredients are now looking for unique ways to elevate their dishes. Miso Harissa is the perfect example of a unique and ‘untraditional’ fusion that takes home-cooks beyond their comfort zone and opens up a world of delicious possibilities.”
Miso Harissa celebrates Belazu’s signature, and much-loved chef-grade North African ingredient, Rose Harissa and classic Japanese Red Miso paste. Together these two flavours offer a punchy and unique blend of spice, savouriness and subtle sweetness. The warm peppery spices from the Rose Harissa and deep umami notes from the Red Miso are balanced with a balsamic glaze and touch of honey to create a well-rounded, versatile, and ready-to-use ingredient.
Belazu’s Rose Harissa has been a chef favourite for more than 25 years and has grown in popularity among home-cooks during the last decade with chefs such as Ottolenghi and Jamie Oliver championing its “maximum flavour and minimum effort”. There has also been a significant cultural shift in consumer tastes as Japanese flavours have taken centre stage this year with the rise of Miso, Matcha and Mochi. Home-cooks are beginning to understand how transformative Miso can be, thanks to its high levels of naturally occurring glutamate – a compound most notably associated with MSG.
Usages:
- The perfect addition to scrambled eggs
- Spice up your soups
- Jazz up salad dressings
- Spread into sandwiches
- Use as a marinade for meat, fish and vegetables
- Mix with butter to create a moreish, flavour filled spread to elevate your lunchtime sandwich
- Stir through pasta sauces and risotto for the ultimate kick
Belazu:
Belazu is an award-winning brand known for its premium chef-grade Mediterranean and Middle Eastern ingredients. A B-Corp with a commitment to quality, provenance, and sustainability, Belazu offers a wide range of products that inspire chefs and home cooks alike to create extraordinary meals.
- Founded in 1991, Belazu (pronounced Bel-uh-zoo) was born to inspire and serve chefs in every kitchen by sourcing the highest-quality ingredients.
- Belazu started life as the Fresh Olive Company, bringing fresh, unpasteurised olives to the UK from Provence.
- The company has supplied a broad spectrum of the market, including high-end restaurants, casual dining chains, hotels, local delis and major retailers with chef-grade ingredients such as fresh olives, oils, vinegars, Mediterranean antipasti, pestos, nuts and culinary pastes.
- In 2018, Belazu joined the William Jackson Food Group, a 170-year-old family business which is focused on the long-term development of its companies.
- Belazu is proud to have been a B-Corp certified business since 2021. The company recertified in 2025 with a 10% increase in score. The company has been zero waste to landfill since 2013.
- The company’s sustainability strategy: The Journey Matters, is working towards being net zero by 2050. The business has also recently taken steps to decarbonise the transport fleet and has a goal of converting the entire commercial van fleet to electric vehicles by the end of 2027.
- The Belazu Foundation was established in 2003 and helps communities in the local area and throughout the supply chain to promote education, healthy eating and inspire future generations. 3% of the Belazu Ingredient Company’s annual profits go towards the Foundation.
- Belazu now holds more than 120 Great Taste stars across the product portfolio including a range of highly coveted 3-Star products.
