Creative agency Joint has launched its first campaign for Belvoir Farm, introducing a new brand platform designed to unify all communications under one consistent message and help the brand cut through the saturated adult soft drinks (ASD) market.
Running nationally from 14th to 27th July, the campaign spans OOH, social, radio and digital, with executions appearing in cities including London, Manchester, Liverpool, Nottingham and Brighton.
The campaign is Joint’s first campaign for Belvoir Farm since being appointed as the brand’s creative agency, introducing a new brand platform: “We’re taste obsessed.” The creative approach highlights Belvoir Farm’s uncompromising attitude when it comes to making the best possible tasting drinks, such as their insistence on using only the best ingredients and no artificial flavourings.
Assets include 6 and 48-sheet OOH, three social animations, two 30” radio spots, and supporting digital content across the brand’s website and email channels.
Algy Sharman, chief creative officer at Joint, said: “It’s been a pleasure working on our first campaign for Belvoir Farm. Their delicious drinks are made with the utmost craft and attention. So it was only right that we make the advertising that way too. We’re really proud of the results.”
Alison Reilly, director of marketing at Belvoir Farm, added: “At Belvoir Farm we are very proud of our naturally delicious drinks. We could cut corners in our processes, and use artificial ingredients in our products, but WE DON’T because we want to give consumers the best tasting drinks without any compromise.
It has been an absolute pleasure to work with Joint, who have cleverly distilled our passion into a humorous campaign. The Taste Obsessed campaign showcases that there is always method in our madness and highlights that delivering taste is our number 1 priority.”
Joint was appointed Belvoir Farm’s creative agency in April.
