More than 40 years ago, JP. Chenet revolutionised the global wine industry by introducing single-varietal wines on a large scale, changing accessibility and quality for millions of drinkers. Today, JP. Chenet is the leading French wine brand worldwide and begins 2026 with the most significant transformation in its history.The family-owned brand has unveiled a striking new bottle design, a refreshed visual identity, and an inspiring programme of consumer activations, marking the start of a bold new chapter rooted in sustainability, clarity, and modern wine education, while continuing their mission to make wine effortless.
The new JP. Chenet bottle is a complete redesign of the brand’s iconic shape, balancing sustainability, practicality, and modern shelf appeal.
– 30% lighter – now just 410g, reducing glass usage.
– 30% lower CO2 impact per bottle, thanks to decreased materials and transport efficiencies.
– Shelf- and fridge-friendly proportions for everyday convenience.
– A sleeker, more modern profile while maintaining the instantly recognisable curved identity.
– A distinctive slanted label shape, designed as a contemporary tribute to the signature “Joséphine” neck.
– Colour-coded caps and larger varietal highlights for easy consumer navigation.
– 30% lighter – now just 410g, reducing glass usage.
– 30% lower CO2 impact per bottle, thanks to decreased materials and transport efficiencies.
– Shelf- and fridge-friendly proportions for everyday convenience.
– A sleeker, more modern profile while maintaining the instantly recognisable curved identity.
– A distinctive slanted label shape, designed as a contemporary tribute to the signature “Joséphine” neck.
– Colour-coded caps and larger varietal highlights for easy consumer navigation.
“JP. Chenet has been a household name for more than four decades, and this relaunch marks a bold new era for our pioneering family brand. The lighter bottle advances our sustainability targets, while the new identity and consumer experiences reflect what today’s drinkers want: authenticity, inspiration and simplicity. This is truly an icon reimagined, and the start of a very exciting future,” says Henry Colyer, JP. Chenet.
The bottle redesign was a significant strategic initiative for the company, with the GCF board directly involved in developing the new identity from its earliest phases. Because the updated silhouette required new technical specifications, the change in design also required a shift in production facility.
The production of the JP. Chenet 750ml bottle has been moved from Landiras to the company’s historic headquarters in Petersbach, where the brand was founded. This relocation brings production closer to the core of JP. Chenet’s heritage and allows for tighter quality control, overseen by a winemaker who has been crafting wine since 1983, bringing over 40 years of continuous expertise to the brand.
To support the new bottle, GCF invested heavily in upgraded production lines, creating a dedicated, future-ready line capable of producing over 300,000 bottles daily. The bold angled label was developed in close collaboration with a partner printer the company has worked with for decades, combining technical precision with striking creative design.
The redesigned bottle will be exclusive to the UK, Canada, and Nordic markets, representing the first significant change to the JP. Chenet bottle since the brand was established in 1984.
The relaunch also features sleek, modern label designs that enhance the brand’s premium image while making wine more accessible. As a pioneering family-owned wine brand, JP. Chenet combines heritage with innovation, remaining true to its roots while adapting for a new generation of drinkers.
In 2026, JP. Chenet will relaunch its website with short, engaging video content aimed at making wine accessible, enjoyable and effortless. To celebrate the relaunch, JP. Chenet will also host a UK tour of wine dinners at independent French restaurants.
