Kerry has today announced details on the consolidation of its distributor network across Europe. The company has chosen Azelis and Caldic as distribution partners for Kerry products* to selected customers in the European region.
The appointment of these two well-recognised and experienced distributors will extend the reach of Kerry’s portfolio in market, enabling the supply of more customers with Kerry’s industry-leading products and technologies.
Caldic will operate in South Europe, the United Kingdom, Ireland, the Nordics and Benelux while Azelis will have responsibility for Germany, Austria, Switzerland and Eastern Europe, within the food, beverage and meat sectors.
Kerry will continue to operate direct sales across the region to its established and target customer base.
Commenting on the announcement, Thomas Hahlin Ahlinder, CEO Kerry Europe said: “Today’s announcement is an important step for our business in Europe, as our new partnerships with Caldic and Azelis will help improve the delivery of our core technologies across the region. We selected these partners due to their extensive experience and we anticipate this partnership will provide increased access and additional choice to a larger number of customers”.
Laurent Pasqualini, CEO at Caldic Europe said: “Kerry’s product range is the perfect addition to our food solutions portfolio for the Western European market. The increasing consumer interest in plant based and ‘better for you’ propositions require functional solutions in terms of taste, nutrition and look and feel. The partnership with Kerry provides an array of ingredients that enable us to formulate solutions to these functional challenges while leveraging our capabilities, thereby supporting our customers in their growth ambitions”.
Andrey Zhukov, market segment director food & nutrition EMEA at Azelis, said: “Through this agreement, we are proud to embark on this new journey with Kerry and strengthen existing business relationships in Europe. Our innovation and digital capabilities, supported by our skilled team of salespeople and lab experts, assure us that our customers will benefit from this partnership. We look forward to seeing the success derived from our collaboration.”
*Kerry Dairy Ireland, condensed smoke, food service products, retail butchery in UK and Ireland, pharma products and supplements are not included.
