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Home Retail News Awards

KNOOPS scoops Great Taste Stars across three signature products

by Fiona Briggs
August 4, 2025
in Awards
Reading Time: 2 mins read

KNOOPS KNOOPS, the British brand revolutionising chocolate drinks with its completely customisable chocolate % menu, is celebrating a stellar performance at the Great Taste Awards 2025, having been awarded three stars across three of its signature products.

This year’s official star ratings include:

Cacao Tea – Three Stars,

  • Judges praised it as “truly clever and utterly delicious.” Described as “an outstanding infusion of lingering deliciousness”, with “all the character of fine chocolate – fruity, bitter and indulgent.” Made from roasted cacao husks, this innovative infusion is a sustainable twist on a by-product of the chocolate-making process.

49% Milk-Dark Drinking Chocolate– Two Stars

  • Celebrated for its “honest chocolatey goodness,” this unique blend impressed with notes of “molasses, nuttiness and aromatic spice.” Judges found it complex, balanced, and “just sweet enough.”

60% Dark Drinking Chocolate– One Star

  • Described as “creamy and luxurious,” with “authentic chocolate flavours” and a mellow, satisfying richness.

Jens Knoop, founder of Knoops, said: “Receiving these stars at Great Taste, especially the three‑star accolade for our Cacao Tea, is incredibly gratifying. It reflects our relentless focus on quality at every stage, from bean sourcing to final flake, and our passion for crafting unique chocolate experiences.”

These accolades reinforce KNOOPS’ growing reputation as a pioneer in chocolate beverage innovation. Through Knoopology, customers choose from a chocolate‑percentage, currently up to 22 and growing, and blend it with flavours like orange zest, sea salt or cinnamon to create individually tailored drinks. Chocolate lovers can become a Knoopologist themselves, purchasing the contents they need from the KNOOPS website, as well as using fresh herbs, fruits and spices from the kitchen to create the unique KNOOPS experience at home.

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  1. St. Ewe scoops four Great Taste Gold Stars
  2. Amazon-preserving wild cacao chocolate wins two stars and Golden Fork finalist spot at Great Taste 2025
  3. Great new look, same great taste – major rebrand for Malcolm Allan
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