Landsec today expands its retail offer at One New Change, the mixed-use destination in the heart of the Square Mile in the City of London, with the launch of a new concept store for Aesop.
Aesop’s new concept combines traditional retail with an experiential twist to create a unique shopping experience that blends design, sustainability and style, helping Landsec to tap into the £175bn UK wellness market.
Occupying 57 sqm, the store’s design is inspired by the circular economy. Materials from Aesop’s former head office in Long Yard have been repurposed in recognition of the brand’s commitment to sustainability.
Old office tables have been transformed into new shelves, a ceiling grid and a central counter while the store’s basin was salvaged from Aesop’s counter at Selfridges.
The addition of Aesop supports Landsec’s focus on environmental sustainability, with One New Change prioritising the use of sustainable design and best-in-class retail experiences.
With a footfall of more than 7 million annually, Aesop will benefit from being at the epicentre of various overground and underground transport connections which makes One New Change the perfect destination for office workers and visitors alike.
The area is quickly evolving into an all-day destination thanks to a curated range of shops, restaurants, leisure activities and office space including Ivy Asia and F1 Arcade, encouraging new guests to the area throughout the traditional working week and weekends.
Ruth McFetridge, Senior Retail Leasing Director at Landsec, said: “Our growing retail offer is built on big brands and immersive experiences, and we are delighted to welcome Aesop to One New Change as a perfect combination of the two.
“Over the past year, we have continued to position One New Change as a key leisure destination for those living in London as well as further afield. As an iconic health and wellness brand, our new partnership with Aesop will encourage even more visitors to enjoy this bustling and dynamic area, with one of the most unbeatable backdrops in the city.”
Ryad Djellas, general manager for Europe at Aesop, said: “The experience within any Aesop store, and our relationship with our customers, is never a simply transactional one: it is also sensorial, educational and always bespoke.
“The design of our spaces matters deeply to us and Aesop One New Change has presented an opportunity to pay homage to reuse—one of our fundamental store design principles. We aim to sustainably create a distinctive retail environment that is connected to One New Change. We hope to weave ourselves into the fabric of St Paul’s and look forward to welcoming customers.”
