SES-imagotag, the global leader in digital solutions for physical commerce, and Lapeyre, a multiple-expertise home improvement retailer, today announced the deployment of the VUSION IoT Cloud platform and electronic shelf labels (ESLs) across the company’s 132 stores in France.
The VUSION platform will enable Lapeyre to optimally address its needs for displaying customer information in-store. The broad range of ESLs and Cloud-connected solutions developed by SES-imagotag will allow Lapeyre to deploy in real time the prices and the technical specifications of the products offered in its stores.
Lapeyre’s stores and employees will also benefit from the installation of the VUSION platform through automatisation of prices and promotions, remote and real-time ESL management, efficiency and time optimisation in stores, minimisation of errors, and an improvement in customer satisfaction.
Beyond pricing automation, the ESLs will provide access to a multitude of services. As an example, QR codes that can be flashed will enable customers to easily access the store’s catalogue, interactive product descriptions (technical specifications, videos, etc.) with a link to Lapeyre’s e-commerce site, and the ability to confirm product availability in-store or online.
“At the end of 2021, we launched the ‘Convergence and Growth’ strategic plan. One of the pillars of this plan is to facilitate access to our products and to once again lead in customer satisfaction,” commented Vincent Cotteaux, IT Director at Lapeyre. “The customer experience has been optimised and investments have been made to innovate, modernise and digitalise the stores. The deployment of the VUSION platform fits perfectly within our global roadmap and is part of the digital transformation of our company.”
Sébastien Fourcy, SEVP EMEA at SES-imagotag, concluded: “We are delighted to collaborate with Lapeyre. Our work with them confirms the relevance of our solutions for all types of stores, including in the home improvement sector. By equipping all of Laypeyre’s stores in France, we strengthen our presence in this high potential sector, at the heart of our diversification strategy in Europe.”
