Laura Ashley, one of Britain’s most recognisable home and lifestyle brands, has today announced it is launching a new partnership with British dog walk wear and accessories brand, The aDoraBle Pooch Company, available from March 2026.
Featuring 4 beautiful collections in much loved prints from the Laura Ashley archive, each range includes 9 products each, from harnesses with AirPouch™, a discreet, built-in pocket designed to securely hold an Apple AirTag or similar tracking device, waterproof leads and matching dog blankets. A brand rooted in craftsmanship, considered design and a deep appreciation for the natural world, every product has been designed to feel purposeful and enduring, created to elevate daily walks without compromising on function or comfort.
Poppy Marshall-Lawton, vice president for Laura Ashley, comments: “As the Laura Ashley brand continues to grow, I’m thrilled that we can now extend our signature aesthetic to the pets we adore – in partnership with The aDoraBle Pooch Company. Our customers love surrounding themselves with heritage style and the charm of the British countryside, and of course their pets are right at the heart of that lifestyle. As a dog‑mum myself, I’m excited that I can now decorate my home, wear my favourite Laura Ashley prints, and even let my miniature dachshund join in on the Laura Ashley look! By pairing our iconic archive patterns with The aDoraBle Pooch Company’s expertise in making beautifully crafted, functional products, we’ve created a collection that truly celebrates the joy of pets and the magic of the Great British dog walk.”
With prices ranging from £6-£40, the collection will be available to purchase directly from The aDoraBle Pooch Company website and in The aDoraBle Pooch Company retail store in Frome, Somerset.
Brad and Kayla Nye, co-founders of The aDoraBle Pooch Company comments: “We are honoured to partner with Laura Ashley, a brand that has inspired and been part of our home and lives for many years. This partnership brings together our shared values of British design, storytelling and appreciation for nature. Uniting Laura Ashley’s timeless patterns with our thoughtful, functional design approach, the result is a collection that feels nostalgic, enduring and quietly modern.”
With a strong year of growth behind it and a clear strategy for the years ahead, Laura Ashley’s transformation under Marquee Brands is well underway. By re-establishing its presence on the UK high street, expanding into new lifestyle categories and accelerating international growth, the brand is reclaiming its place as a modern British icon. Rooted in heritage, but designed for today’s consumer.
