Liquid I.V.®, the #1 powdered hydration brand in the US, is expanding its range with the addition of a Tropical Punch flavour in UK retail outlets. Liquid I.V.® Tropical Punch is a tangy blend of tangerine, pineapple and cherry that taps into the growing trend for more exotic flavours in the hydration space.
Following its successful UK launch last year, Liquid I.V.® has grown its distribution footprint adding nationwide listings with retailers including Tesco and Asda.
This year, Liquid I.V.® aims to continue to deliver hydration to the nation as research revealed that 80% of the UK residents don’t drink enough water[2]. Liquid I.V.® is an electrolyte powder mix as a food supplement that is scientifically formulated to hydrate fast* and is designed to help restore electrolyte balance lost through exercise and sport, heat and active lifestyle*.
Adrian O’Brien, health & wellbeing general manager Europe Unilever, says: “Liquid I.V.® has been available in the UK for under a year and has seen great success, becoming a leading player in the food supplement category, with Liquid I.V. ® being the number 1 branded search term on Amazon UK in the electrolyte category in Q4-24. Now, we are expanding the Liquid I.V.® range by adding a flavour that we know resonates with UK consumers – Tropical Punch. Not only are we growing our range, but we are also expanding our retailer network to include Tesco and Asda.
“This year, we are set to continue to invest in the brand and shake up the food supplement aisles of our retail partners whilst offering consumers an efficient way to stay hydrated*.”
Tropical Punch is the fourth Liquid I.V.® flavour to launch in the UK following Strawberry, Lemon Lime and Passion Fruit. It is available to purchase from retailers including Tesco, Asda, and online at liquid-iv.co.uk and TikTok Shop.
Hydrate Fast* with Tropical Punch
Liquid I.V.® is scientifically formulated to offer fast hydration, and offers:
- Enhanced water absorption*
- The ability to rapidly replenish electrolytes lost through physical exercise and active lifestyle*
- 7 essential vitamins and minerals: B3, B5, B6, B12 and Vitamin C, Sodium and Potassium
- No artificial colours
- No artificial sweeteners
- Vegan electrolyte option
